Rainco (Pvt.) Ltd., leading manufacturer of umbrellas, rainwear and diverse merchandise, recently held its first ever dealer convention under the theme ‘Rainco Revolution’. 
The company also rewarded 21 dealers with an attractive foreign tour, following their impressive performance at the Key Dealers Loyalty Programme. 
Rainco hosted the Key Dealers Loyalty Programme for the first time, setting a 2-month target for its massive dealer network amounting to more than 7000. 21 dealers emerged as winners afterachievingthe target under the given criteria, earning a chance to visit Jakarta, Indonesia and participate in the company’s first ever dealer convention. 
The convention facilitated the dealers to become familiarized with the company’s top management and exchange ideas and expertise with one another in conducive environment. During the 4-day tour the participants joined an exciting cable car ride, sightseeing tour in Jakarta as well as a shopping tour at Mangga Dua shopping mall.  Furthermore, they also had the privilege to meet the Sri Lankan Ambassador to Indonesia His Excellency Dharshana Perera.
While commenting on the success of the dealer convention Fazal M Faus, the Managing Director of Rainco (Pvt) Ltd said, “This initiative gave us as a company the opportunity to interact closely with our valuable dealers. I was able to personally discuss new ideas with the dealers and understand the market dynamics more. Hence we certainly hope to continue this initiative in future to further strengthen our network and our offerings to the market.”
It is notable that it was the first time the company undertook such an initiative and as a result of the fruitful outcome, Rainco intends to continue the same in a larger scale in the coming years. Further expanding on this, Ahmed M Aroos, the Chief Operating Officer of Rainco noted, “We at Rainco consider partnering progress as one of our core values, hence we understand the importance of emphasizing and strengthening the partnership with our valued dealer network members. This was the primary objective behind organizing the incentive tour and dealer convention with 21 dealer partners”.
“Rainco Revolution” was used as the perfectopportunity to celebrate the long standing partnership the company had with its valued dealers and reward their relentless support towards success of the brand. The company strongly emphasized its current position in the market asthe country’s leading umbrella and related products manufacturer and marketer to its dynamic dealer network.
According to Tharshana Malwatte, the Sales Manager-General Trade of Rainco Pvt. Ltd., the maiden Key Dealers’ Loyalty programme paved the way for creating strong ties amongst the dealers as well as the regional and provincial management. “Our Managing Director and the Chief Operating Officer joined us on the 3rd day of the programme and enlightened us further about Rainco, its affiliated companies and thenew products that would soon enter the market. It was a great privilege to participate in this forum and gain a wonderful experience,” he further added.
A dealer who had the privilege of participating in the Dealer convention in Indonesia, while commenting on his experience said, “I’m very happy to have joined the dealer convention organized by Rainco and very pleased with the way it was organized and managed. We got the opportunity to get to know the management, and exchange ideas with all the entrepreneurs who participated in the program.When we visited the Indonesian embassy, we heard that they intend to collaborate with Rainco in future, and conduct business in their country. We felt a strong assurance for our business at that time.”