In 2006, two giants in Sri Lanka’s marketing sector came together to initiate the only awards programme in the country, the SLIM Nielsen People’s Awards, where brands and personalities are recognized and acclaimed based on the preference of the public.  

The national body of Marketing, Sri Lanka Institute of Marketing (SLIM), created this awards ceremony together with Nielsen, one of the leading global research agencies, to identify and acknowledge brands and personalities that have made a profound impression upon the people in Sri Lanka.

The 12th edition of the SLIM Nielsen People’s Awards will be held on March 9, 2018, at Waters Edge.

The winners and nominees of each of the 43 award categories are selected based on the findings of a survey conducted by Nielsen across all 25 districts and nine provinces in Sri Lanka. The sample size for the survey is 2700 respondents across both males and females, aged between 15 and60 years. 

The SLIM-Nielsen People’s Awards is distinct as the people act as the panel of judges and are able to rate their favourite brands, personalities, advertisements, films, tele-dramas, etc. and apprehend their verdict, making the SLIM-Nielsen People’s Awards one of the most credible award ceremonies in the corporate sector. 

As the national body for marketing, SLIM has been in service since 1970. SLIM’s ultimate purpose is to contribute to the economic growth of the nation by fostering the development and growth of marketing as a key element in management, as well as advising and assisting in the formation, implementation and appraisal of national policies on any matters connected with marketing, both in Sri Lanka and abroad.

Nielsen is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90 percent of the world’s population.