The Chartered Institute of Marketing (CIM) Sri Lanka held a felicitation ceremony to appreciate the outstanding performance by Nilendra Malaka Stembo for obtaining 100 marks for the Marketing subject at the CIM Professional Certificate in Marketing, June 2015 examination. 

Over the past years, CIM Sri Lanka has produced 32 world prize winners, one worldwide achievement and many Sri Lankan prize winners. Along with the revisions in the syllabus and continued engagement with the accredited study centres and CIM UK, the institute has raised the standards of delivery by achieving an overall pass rate of 65.51 percent at the examinations held in June 2015.

CIM Sri Lanka actively and continuously supports the accredited study centres and tutors to improve the quality of education provided to the students. A few questions were raised from the student at the felicitation ceremony and the excerpts of the discussion are as follows. 


Why did you choose CIM for your professional development?
I actually chose to follow CIM as I had a passion for marketing. Though I decided to follow CIM, even then my core job was not related to marketing; yet I thought CIM would be a valuable qualification. At the same time, I would say that you don’t need to be marketing personnel to follow CIM, because marketing (at least internal marketing) is something that each individual would require to do their jobs effectively. 


What do you think of the content of the CIM course? Is the content relevant in today’s dynamic business environment?
I would say that it is highly relevant in today’s dynamic business environment, especially I think CIM’s decision to revise the syllabus is both timely and appropriate. Including the digital component of marketing (digital marketing and digital strategy) is a good example. I followed the Customer Experience path, but even this module is highly relevant to today’s context. 


Has the knowledge gained helped you to perform your job better?
Yes, it has enabled me to do my job effectively and efficiently. 


What do you think of the tutors?
I did CIM Stage 1 at SLIM and I’m highly satisfied with the tutors. I’m especially thankful to Sylvester as I was able to score 100 marks for the subject he lectured. Also I wish to extend my thanks to Mathisha Hewavitharana and Udaya Shankar for guiding me to pass the assignment based modules of Stage 1.


Would you recommend the CIM qualification to others?
Definitely, I would highly recommend it to both marketing and non-marketing professionals and to anyone who is passionate about marketing. 

CIM being the first International branch of CIM UK and is proud to claim the largest membership outside the UK and has become the fastest growing CIM body which serves over 3,000 studying members and 1,000 members aiding them to elevate themselves in their professional careers by fulfilling its vision to be the catalyst of collective marketing intelligence to impart marketing knowledge and build world-class marketing competencies. The institute has campaigned for greater recognition and excellence in the marketing profession in Sri Lanka through education, training and development.