Gerard D. Muttukumaru will be leading a half-day workshop on Customer Relationship Management (CRM) – how to build a customer-centric organisation on Saturday, March 14, at the Royal College Skills Centre, from 8:30 a.m. to 12:00 noon.
Gerard has been an Adjunct Professor of Global Business in MBA and Executive Education Programmes in California and is the Founder and Chairman of the USA-based Centre for Global Leadership Worldwide LLC (USA).
Over 70 percent of CRM initiatives do not deliver the desired results. This workshop will (1.) help you understand why so many CRM initiatives do not deliver the desired results, (2.) show you what needs to be done today to develop the right CRM programme or make the necessary changes to your current programme to achieve the desired results, (3.) show you how to acquire and retain the most profitable customers, (4.) help you learn from the successes of the most profitable and admired companies in the world.
This workshop will give every organisation the necessary tools to develop a CRM programme that works and lasts and takes it to new heights.
Here is what previous audiences have said: “Thank you for an excellent presentation and discussion on Customer Relationship Management and marketing.” – CIMA Sri Lanka Former President
“Remarkable real-world experience and excellent global cases on CRM, which can apply locally to increase profits ...” – 2006 Workshop in Colombo
“Very useful … valuable information to apply in our company … very knowledgeable and experienced speaker …. should have been much longer …” – Dialog Telecom participants 2008
“Excellent substance and exceptional delivery…” – Institute of Chartered Accountants of Sri Lanka Former President 
“Outstanding … best professor in our MBA programme …” –  California, USA
For information, contact Farill Farook on 0727 637723 or 011 7 220520 or e mail: [email protected].