Reaching new heights: Softlogic Chairman Ashok Pathirage and Acer Regional Managing Director Nea Pin Gek affirming the companies’ partnership


Global IT giant Acer has entered into an agreement with Softlogic Retail (Pvt.) Ltd, a fully-owned subsidiary of Softlogic Holdings PLC, to market and retail its full consumer range of desktop computers, All-in-Ones, 2-in-1s, notebooks and tablets in Sri Lanka. 

The Taiwanese company has confirmed the appointment of Softlogic, one of Sri Lanka’s most aggressive conglomerates and fastest-growing retailer, as an authorised retailer. The new partnership is to greatly strengthen Acer’s reach in the country.  

With ‘Breaking down barriers between people and technology’ as its mission, Acer strives to ‘make products for the many, not the few’ and with this new partnership looks to consolidate its presence in the Sri Lankan market.    

“We are excited with the partnership with Sri Lanka’s premium retail chain. With this appointment, customers will benefit from a slew of Acer’s innovative and quality products, through Softlogic’s extensive islandwide network. Softlogic has the reputation, reach and commitment to deliver Acer’s innovative products and render post-sales services. This is a great time to take our brand to the next level and an excellent partnership to make it happen,” said Nea Pin Gek, Managing Director of Acer’s regional headquarters in Singapore.  

Softlogic Holdings PLC Chairman Ashok Pathirage commented on the partnership. “We are very pleased to have Acer on board as the newest member of the Softlogic family of global brands,” he said. 

“Not only is it one of the most innovative IT brands in the world, it is also one of the most popular, and our partnership is testament to Softlogic’s long-term commitment to giving our customers the very best and enhancing Sri Lanka’s retail landscape by establishing more brands of international repute in the country.”

Acer becomes the latest addition to the extensive portfolio of world-class brands on offer under Softlogic, available across over 200 retail showrooms islandwide, providing the Sri Lankan customer with a choice like never before. Over the past few years Softlogic has changed the face of retailing in Sri Lanka, firmly establishing itself as one of the country’s largest retailers and distributors of world-reputed consumer electronics products. Softlogic strives to provide its customers with convenience, quality and the best and most reliable service possible by helping them find the products that fit their needs.