PrivyText (Pvt) Ltd in a pioneering venture recently launched a state-of-the-art mobile app for iOS and Android devices to communicate promotional offers to target market segments and the public.

Making a landmark in the mobile marketing sphere, one of the unique aspects of the PrivyText app is that the customer receives an alert when he/she is in the vicinity of the merchant. The app has been designed to target the retail sector and its special offers to customers. Recent research studies show that a customer is more likely to visit a retailer if and when he receives information of the promo when he or she is in the vicinity of the retailer.

The PrivyText app is the brainchild of Lafayette, USA based surgeon turned entrepreneur - Sri Lanka born Ruban Nirmalan, and has been designed and developed in Sri Lanka by the enthusiastic PrivyText team to offer a convenient and positive experience to the customer.

A unique instant cash reward for first viewing of any advert or promo on the PrivyText app is provided to each user without any obligation to purchase. The PrivyText Messaging feature allows customers to send and receive messages at no charge while the money transfer and payments feature will be made available to Sri Lanka users free of cost no sooner the Central Bank of Sri Lanka approval is obtained.

“The unique PrivyText mobile app is user-friendly and keeps customers updated with new offers and retail trends making their life easy, interesting and well-informed. PrivyText is also a good marketing tool for merchants to promote their product or service. I am confident that the app will be able to add value to both retailers as well as users,” said Ruban.

“We will be launching this app in the United States soon together with additional features such as payment and money transfer features” he added.

The PrivyText app is free to download from the Apple iStore or GooglePlay. Once the customer registers him/herself with a unique mobile number irrespective of the carrier, mobile alerts or notifications will be received to the mobile when the user is in the vicinity of a retailer together with an attractively designed visual promo offer. PrivyText provides the flexibility to the retailer to design the promo including deciding upon key parameters of the location based mobile marketing campaign. PrivyText will charge the retailer only for the number of PrivyText customers that the promo message has been delivered to.

The PrivyText app will be popular amongst merchants during the festive season and special occasions when the retailers wish to promote their merchandise to the public.  

The PrivyText team is headed by respected entrepreneur and experienced business personality Ken Nirmalan as its Chairman. Ken is the founder chairman of the Aqua Packaging Group - a highly successful exporter of value added plastic bags to USA and Europe, Aqua Gardens, Imperium (Pvt) Ltd - a software services & technology company and 3SG Corporation - a BPO providing services to the USA. Ken is supported by Buddhin Gunasekera - a veteran in the IT and BPO space, and software professional Pubudu Dissanayaka.