Manoj  Daryanani,   Managing Partner of Radius Global and Heshan  Edirisinghe ,  CEO of Vitro Communications at the singing of the MOU between the two companies 


The vast amount of information easily attainable online has resulted in the rise of the “self-guided buyer”. 

Today, buyers can do their own research on the web, find a variety of resources through social media channels, search engines, and other online avenues. Via content resources, today’s buyer can also learn a great deal regarding a specific product or service before ever having to even connect with a sales person in an organization. This has led to an emergence of new techniques and approaches that is required to be adopted to qualify and develop potential prospects in organizations.

Giving  birth to an innovative  new  lead generation strategy  to meet these market challenges,  Radius Global , a Market Insight and Research Agency  catering to  businesses in the services and industrial sector , recently joined hands with  Vitro Communications , a marketing company  specializing in customized sales lead generation ,  to  offer local businesses  an innovative online solution that will contribute to developing an organizations sales pipeline.  The solution comprises of using a process of sparking interest in a product or service to not only maximize online leads and increase potential visitors through demand generation activities , but  will also help to convert more visitors to leads and more prospects to sales.  

Manoj  Daryanani,  Managing Partner of Radius Global said, “Everyone’s fixated on getting traffic to their websites and social media  sites, as if, somehow, this will unlock the door to a flood of new clients. For instance, an average website has a sales conversion of 1 percent to 2 percent. So it’d be fair to say that on most sites more than 95 percent of visitors don’t buy anything, especially on their first visit. Therefore , the truth is, you’re just burning cash with any form of online advertising unless you can  have  the right marketing system in place  that not only attracts leads but also  properly nurtures them over the buying cycle to convert into a purchase . “

Heshan  Edirisinghe,  CEO of Vitro Communications endorsed these comments and said   “Many business owners are triggered to taking assumption on actions based on theoretical perception. For example they put a lot of money on Facebook LIKES, assuming that will generate more sales, or  blasting several email marketing campaigns for a given month until the outsourced database burns-out. These are very reactive, short term ways of achieving revenue goals. They are unknowably, defaulting into very low yielding activities which give only a fraction of a fraction of the actual revenue”.