October 1, 2015 signalled the beginning of Sri Lanka Telecom’s (SLT) Speed Up journey, ‘Rata Wata’, which started off at the SLT headquarters in Fort. This is to mark the SLT Broadband campaign throughout the month of October. 

The key purposes of the campaign are to emphasize the available Internet options and solutions provided by SLT Broadband under the theme ‘SLT Speed Up’ as well as to enhance public awareness about SLT Broadband and its product portfolio around the country. To emphasize the importance of the campaign all staff members of SLT made a solemn pledge to do all in their power to “provide Internet solutions that suit every lifestyle” through the SLT Speed Up ‘Rata Wata’ journey. 

The fundamental goal of SLT lies in delighting its customers with better value, service and lifestyle through enhanced quality products and services. Also by expanding its broadband footprint and customer relevant technologies such as Optical Fibre, 4G LTE and ADSL, SLT hopes to drive broadband-based consumers and businesses forward making broadband services more affordable and connecting more homes and businesses. SLT further provides an extensive range of broadband Internet services and solutions in order to cater to the demands of all sectors and lifestyles.

The primary features of this campaign are: SMARTLINE Fibre Optic connections at a 50 percent discounted price for Rs.12,500 and upwards with free router with Wi-Fi capability, cordless phone in addition to standard phone. Megaline (wired) and 4G LTE (wireless) connections that have been discounted over 50 percent and offered for just Rs.2,900 and upwards that come with a free router with Wi-Fi capability. Also the upgrading of Citylink CDMA connections to 4G LTE or Megaline at just Rs.1,900 including free routers with Wi-Fi capability. All these offers include instalment payment plans. PEO TV option is available with SMARTLINE and Megaline connections. Further, 50 percent free data is available for all new broadband connections in the following month.

As the national provider of information communication technology (ICT), SLT is very passionate in regard to improving Internet access throughout the island by use of innovative approaches and solutions. As the country’s pioneer in ICT, SLT is adapting effective means and strategies in order to make broadband available, affordable and accessible so as to further improve the economic development of Sri Lanka. By getting more people online, those at SLT hope to bring the country’s ICT infrastructure to the same level as that of the developed world. SLT’s developments in broadband technology focused with Optical Fibre technologies, 4G LTE (wireless) and ADSL (wired) offer faster transmission than any other network in the island.

The SLT Speed Up ‘Rata Wata’ journey will travel through villages, towns, cities and the whole country and create awareness among the masses of the SLT 4G/Broadband Internet and SLT Smart Line offers. 

“We are happy that our senior management including all chief officers, general managers, deputy general managers and other staff members –all are equally contributing to this effort and being part of this campaign to achieve our objectives. I wish Sri Lanka Telecom and this campaign success,” said SLT Chairman Kumarasinghe Sirisena at the launch of the campaign.

SLT Group CEO Dileepa Wijesundera stated, “Introduction of new technology to the company alone is not enough, we need to take it out to the customers as well. The customer is very important to us at SLT and it is why I am so pleased with this promotional campaign. It is my wish that we aim high and achieve the goals that have been set out for this campaign.” 

SLT Chief Marketing Officer Ajantha Seneviratne claimed, “I’m very happy to see all the staff members actively contributing to this well-timed and well 
organised campaign.”