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From left: Ahamed Haris – Project Manager Vikas, Vilvarajan Vijayaratnam – Director Vikas, Bert Van Genechten – Managing Director - Delaware Consulting Hong Kong Ltd, Ivan Woo – Ecommerce and Sitecore Consultant and Pratheepan Kunaratnam – Director Vikas
Internationally known software company Delaware will be partnering Vikas, a local software development company to develop an E-Commerce application in Sri Lanka using Sitecore, a software built on the Microsoft Platform.
Present day digital marketing is all about personalisation and reaching out to customers; it’s all about customer DNA. The E-Commerce application, Delaware and Vikas are building will be highly personalised, profiling its customers using intelligence brought in by the Sitecore platform.
This would make it easier for customers to shop online giving them a user friendly web experience as the E-Store would have advance knowledge of customer needs according to their buying patterns. The Pilot countries to initiate the application are Sri Lanka and the UAE. The application would eventually be launched in over 200 countries across the globe.
Sitecore which is based on Dot-Net (.Net), a Microsoft technology is a world leader in offering context-based digital marketing solutions that are based on customer interactions. With Sitecore, businesses can engage with their customers using past transactional experiences by offering a platform with contextual intelligence, robust content management, and customer-friendly Omni channel strategy with multi-channel sales opportunities, no matter which sales channel is used. Only then can businesses manage a personalised relationship that delights demanding digital customers. In fact, Sitecore has already proven itself, by being cited with having the number one vendor score of 4.58 for Digital Marketing Effectiveness according to Gartner’s Report of July, 2015.
Vikas, Sri Lanka’s emerging provider of software solutions and a multi trading business entity, will add value not only due to its software development expertise, but it will also bring real world business acumen to the table by partnering with Delaware Consulting to develop and implement Sitecore based software solutions. Vikas will use its pool of software expertise to drive software solution development, not only for Sri Lankan clients, but also to establish its footprint in global markets. Vikas offers solutions for business verticals such as e-commerce and shopping cart applications, Retail Point of Sale and Cash Register solutions, Restaurant Management Systems, and Full Warehouse Management software solutions.
Delaware founded in 1983, a Belgian company currently based in South America has 24 branch offices in 13 countries, employing over 1200 professionals across the world. Delaware is a 140mio £ revenue a year company which came into independent partnership in 2003 after being partners of Bekaert, Anderson and Deloitte and it is a company which leads their customers to top end digital, SAP or other solutions like Microsoft.
Delaware Digital helps businesses achieve measurable results, by implementing digital marketing as a focused, creative, modular, incremental, iterative, contextual and continuously improving process and as a result they have been able to attract high profiled customers such as Microsoft, Lenovo, L’Oreal, The Belgium Chocolate Neuhaus, IDF-Duty Free Sky Shops and many more. Delaware is also the Gold Partner of Microsoft and Platinum Partner of Sitecore.
The Managing Director of Delaware Consulting Hong Kong, BertVan Genechten says that, “Being a Gold Partner of Microsoft, Delaware does all the sales of their products in Taiwan from Xbox to Windows phones and we have great plans for the E-Commerce application which is being launched inauguraly in Sri Lanka and the UAE. With proven Microsoft based technology like Sitecore and the expertise of Joint-Venture partner Vikas we have no doubt of becoming a worldwide success in the near future”.