With e-marketing in full swing, www.lanka77.com - the up and coming online shopping portal - launched its customer loyalty programme ‘77+ Members Club’. 
The online shop consists of vehicle accessories from its parent company Sun Lanka Auto Traders. Mobile phones, baby care products, health and beauty products and home electric appliances are some of the other items on offer. Purchasing any of the wide variety of products available at the store gives the customer +points (plus points). This in turn can be used to increase the membership level, or redeem them for rupees at your next purchase. In a sense, you are being paid for every order you make. 

www.lanka77.com’s membership levels consist of Gold, Silver and Bronze, with benefits awarded accordingly. E.g., Free delivery is available for all members when purchases are above Rs.10,000. Gold members get free delivery for purchase of any amount. Silver members get free delivery for purchases of 2,500 and above and Bronze members free delivery will be for 5,000 and above. Similarly, other benefits and exclusive access to new products differ with the membership level as well.

www.lanka77.com’s members are also awarded discounts for all purchases above Rs.10,000. The discount value increases as you progress through the levels. Additionally, the delivery period decreases and the return period increases the same way and many more benefits await all members of www.lanka77.com. 

Purchasing from www.lanka77.com is the best way to earn +points. However, members are also awarded +points for activities on the website such as creating an account, liking the Facebook page, subscribing to the mailing list, reviewing/rating products, etc. These points too are redeemable. The online shop of Sun Lanka Auto Traders’ is known for its low prices and excellent customer service coupled with one of the best in-house developed courier services. Taking all these factors into consideration this shop offers more than anyone can bargain for.

www.lanka77com’s feedback indicates customer satisfaction with online shopping is generally high. However, a lot of it has to do with factors related to shipping and free delivery within Colombo 01-15. Flexibility to choose a delivery date, to choose a delivery time, to reroute a package is also a hallmark of www.lanka77.com’s success and is ranked high amongst its customers.