Contextual advertising

Contextual advertising is a modern marketing concept. There are plenty of terms that marketers frequently use for their marketing activities like Advertisement, promotion, online marketing, branding; public relation, direct marketing and customization and also probably all customers are familiar with this terms. But there are many terms in marketing that customers may not know but have knowledge about the concept. Contextual advertising is one of

Creative Solutions redefines “Cool” work places in Sri Lanka

As the corporate world is becoming increasingly HR-oriented, companies are racing for the title of a “cool place to work”. As a result, office life has gotten a makeover; we have traded Swiss clock for flex times, strict hierarchy for open doors, and sharp dress for comfort.

Quess Corp acquires Randstad Lanka

Quess Corp Ltd (“Quess”) announced the completion of the acquisition of Randstad Lanka Pvt Ltd (“Randstad Lanka”) from Randstad India Private Limited (“Randstad India”). The acquisition was closed pursuant to the terms of a share purchase agreement that was entered on October 14, 2015.

Unique “Enterprise Risk Practitioner Program”

Imayaglobal, a leader in Professional Training is organizing unique and rare “Enterprise Risk Practitioner Program” designed to be in line with ISO 31000, probably for the first time in Sri Lanka.  Organizations benefit immensely, by adopting Enterprise Risk Management at governance level, besides function and process levels, irrespective of the nature of business. 

IPM to host workshop with Omar Khan on May 25th

IPM Sri Lanka – the Nation’s leader in human resources management – will host a full day workshop with the world renowned Leadership expert and Team Transformational Specialist Omar Khan at 9 am on 25th May  on the theme “The 5 Leadership Levers to Business Success” at the Oak Room, Cinnamon Grand in Colombo. 

Macbertan and Dorset Kaba organize first Brand Ambassador’s meet in Colombo

Macbertan and Dorset Kaba organized the first Brand Ambassador’s meet in Colombo recently. The event was organized for the brand’s esteemed trade partners, keeping in mind their performance and loyalty. The core idea behind this initiative was to enhance the company’s network and facilitate better quality products and services to its customers.

Healthguard opens dedicated training centre

Healthguard, the country’s premier urban pharma, wellness and beauty retail chain, has taken a significant step towards achieving its vision of becoming the country’s ‘Most preferred employer in the pharma sector’ with the opening of a centre dedicated for the training of its employees. 

CDB is now carbon neutral

Aligned with the company-wide ethos of reducing its carbon footprint based on pre-determined parameters,

Unilever Sri Lanka bags ‘Marketer of the Year’ at Effies

Unilever Sri Lanka walked away with the coveted ‘Marketer of the Year’ award for the second consecutive 

Hutch clinches Effie award in Internet and Telecom category

Hutch, Sri Lanka’s 3G network, was an Effie winner in the Internet and Telecom category for their unique

Quantum Leap presents ‘Sales Master Class’ to transform professionals to next level

Quantum Leap Training presents its much sought after ‘Sales Master Class’ on 13th May at the Taj Samudra 

Forestpin signs up with JKH to implement forensic data analytics

Forestpin, a forensic data analytics specialist, has engaged in a progressive initiative with John Keells Holdings

Coca-Cola celebrates 130 years

Dr.John Pemberton, a pharmacist in Atlanta, USA was the originator of Coca-Cola in 1886. Together with

Standard Chartered launches Women Win at Work network

Standard Chartered was proud to launch its first women’s empowerment network ‘W3’– Women Win at Work – at a gala gathering graced by not only leading women from various spheres of enterprise but also by State Enterprise Development Deputy Minister Minister Eran Wickramaratne.

NTB felicitates outstanding employees at Retail Banking Awards 2015

Nations Trust Bank (NTB) recently held the Annual Retail Banking Awards ceremony 2015 felicitating the employees who showcased outstanding talent that contributed towards business performance and service delivery in 2015 across various categories. 49 award category winners were recognized at the event, amidst much glamour and grandeur under the theme ‘Above and Beyond’. The evening was attended by NTB CEO Renuka Fernando, the chief gu

‘FastTrack15’ returns for 6th consecutive year

Ceylon Tobacco Company, Commercial Bank of Ceylon and John Keells Holdings PLC team up in 2016 to host the much sought-after internship programme ‘FastTrack15’ (FT15), which was first launched in 2010. Commencing in July each year FT15, provides 15 undergraduates an opportunity to engage in a six-week internship, at all three companies that partner on this initiative. 

Leo Burnett wins inaugural Bright Sparks Competition at SLIM Effie Awards

Four young marketers from Leo Burnett Solutions Inc. (LBSI), the local office of the global advertising network Leo Burnett Worldwide, recently emerged as the winners of the Bright Sparks Competition. Conducted by the Sri Lanka Institute of Marketing (SLIM), the competition took place in the run up to the annual Effie Awards. The winning team from LBSI comprised Wasim Akram, Sarah Hassanally, Tasneem Dawoodbhoy and Nirasha Gunawardene, who compet

John Keells Group Management Trainee Programme, for tough-minded optimists

Initiated in 2007, the John Keells Management Trainee Programme aims at recruiting outstanding talent and guiding them into roles, which will enable them to be part of the future leadership of the group. The programme provides the chosen individuals, exposure to the group’s businesses in the transportation, leisure, property, consumer foods and retail, financial services and information technology sectors, during a 15-month period.

NHRDC conducts public sector capacity building programme in Malaysia

The National Human Resources Development Council (NHRDC) of Sri Lanka under the National Policies and Economic Affairs Ministry has launched a capacity building project to build managerial capacity within the public sector to improve the delivery in the public sector.

Lowe Sri Lanka crowned Agency of the Year at Effies

Lowe Sri Lanka was recognized as the ‘Most Effective Agency of the Year’ on the back of its impressive awards tally at the Effie Awards ceremony held recently. 

Every business unit is a profit centre – including HR

The lifeblood of any commercial organisation is sales, generating revenue and profits. That’s of course abundantly clear to the sales organisation as their goals are directly defined in those terms. However, as we move away from the sales department down the corridor to other business/supporting departments, the link to the bottom line can become less clear.

VirtusaPolaris recognized for HR Excellence at Global Best Employer Brand Awards

VirtusaPolaris, the market-facing brand of Virtusa Corporation and Polaris Consulting & Services Ltd and a leading worldwide provider of information technology (IT) consulting and outsourcing services, was recognized for ‘HR Excellence Through Technology’ at Global Best Employer Brand Awards 2016. 

Brandix produces 19 female mechanics further advancing gender equality

Brandix has taken another significant step in its ongoing efforts to promote gender equality across the group by graduating 19 female mechanics who completed an in-house training course on sewing machine maintenance and repair.

Madhawa Madawala of TV Derana wins award for Most Influential Brand Leader

TV Derana Chief Operations Officer/Executive Director Madhawa Madawala was awarded the Most Influential Brand Leader award at the World Brand Congress held in Kuala Lumpur, Malaysia recently. The World Brand Congress is the single largest rendezvous of the best brains behind some of the world’s most successful and sought-after brands. The 25th edition of the congress was held at Pullman Kuala Lumpur City Centre Hotel & Residences under

National HR Conference 2016 to enhance competitiveness among biz

IPM Sri Lanka announced that the National HR Conference (NHRC), under the theme ‘HR Ecosystem for Competitiveness’, will be held from June 21 to 22 at the Bandaranaike Memorial Conference Hall (BMICH) in Colombo.

CIM Sri Lanka appoints Student Committee for year 2016

The Student Committee for year 2016 is ready to break the barriers and go beyond the traditional boundaries,

Nehemiah Consultants marks one year of rebuilding, repairing and reinforcing

Celebrating one year, Nehemiah Consultants is proud to be one of the leading public relations firms in the

everjobs launches Sinhala website to expand into smaller cities and towns

Job seekers want to feel confident in their career choices and are most comfortable when the job listings

Sarva bags two Gold Creative Abbys in India

Sarva Integrated proved its metal yet again by winning two Creative Abbys and being named ‘Best of South Asia’

Credit rating: Process and methodologies

The previous articles provided an understanding on what credit ratings are and discussed the content of a rating