Sri Lanka’s premier motor racing team EZY Racing that is carrying the National Flag at the Asia Pacific’s leading motor racing event in Hokiado, Japan, is given a tremendous boost by the presence and support given by EZY Corporation representatives, including Chairman Emily Chay, who had travelled from Singapore, where EZY Corporation is head quartered.
EZY Corporation, which is very strong in its business presence in the South Asian and Southeast Asian countries, thus have a readymade platform to connect socially with the masses through EZY Racing as it is an adrenaline sport.
“In 2015, we hope to come up with many programmes under the brand EZY Racing. These programmes will be run both locally and internationally and will focus on creating passion for motor racing and capturing the interest of the mass audience,” said EZY Racing CEO and Team Principal Shafraz Hamzadeen.
“We intend on starting a massive campaign on the lines of a new marketing theme of ours called ‘RIMP’, which stands for Racing is My Passion. These programmes will be referred to as RIMP programmes.”