CEO 2.0: A Thriving Business Case Study Competition Empowering Future Leaders



CEO 2.0, a business case study competition, organized by AIESEC at the University of Kelaniya, IIT, and Uva Wellassa University, attracting over 400 guests and featuring Paraqum Technologies’ innovative solutions. Competitors from various universities competed to showcase their talents and potential.  
Participants submitted their case studies, judges then evaluated 92 applications, and the top ten teams advanced to the final round of CEO 2.0, showcasing innovative solutions and ideas.  


Finally, the long-awaited CEO 2.0 award ceremony was held on July 23, 2023, at the Ragama Medical Faculty Auditorium. It was a momentous occasion attended by the finalists, judges, organisers, and distinguished visitors. Mr. Ajith Pasqual, CEO of title partner Paraqum Technologies, presented a poignant statement expressing his delight in participating in this transformative event.  
Winners
“Team IdeaGenZ” was crowned champions, with four outstanding and innovative team members schooled at D.S. Senanayake College and studying at multiple universities, including NSBM, SLIIT, and IIT, Dewmith Kiriella (Graduate BSc. (Hons) Software Engineering and Official Expansion Vice President Digital Experience AIESEC in NSBM), Rivin Jayasuriya (1st Year Undergraduate of BSc. (Hons) in Information Technology Specialized in Software Engineering and AIESEC in SLIIT member), Shehan Silva (final year student of SLIIT BSc. (Hons) in Information Technology Specialized in Software Engineering), and Hashir Halaldeen (1st Year Undergraduate of BSc.

(Hons) Computer Science Degree at IIT). The project’s goal was to provide innovative solutions to improve Paraqum Technologies’ B2B marketing. The first runner-up “Team Tomorrow” and the second runner-up “Team Zyndicate” followed. The top three teams received monetary awards and free courses from Loku Business for their outstanding efforts. This gesture was intended to inspire the winners to continue their personal and professional development beyond the competition. 



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