Adfactors Sri Lanka, based in Colombo, has been elected to partner PROI Worldwide, a leading global consortium of entrepreneurial communications agencies with 85 partners in 60 countries.

“We’ve managed through a very challenging year in Sri Lanka in 2022,” said Rezani Aziz, CEO. “Now in looking to the future for our business and our country we will benefit from the experience and resources of other agency leaders around the world.”

Jeff Lambert, Global Chair of PROI Worldwide and Chair of U.S.-based Lambert Global stated, “Indian agency Adfactors PR has been a long-time and valued partner for our organization, and we are pleased to extend that reach into Sri Lanka, and to Rezani Aziz and her colleagues in that country.”

Adfactors Sri Lanka was founded in 2014 as a subsidiary of Adfactors PR, the leading firm in the Indian market. Adfactors Sri Lanka provides a range of public affairs, corporate reputation and crisis counsel services to clients. Their strategic counsel has been particularly valuable to clients during the economic and political crisis in Sri Lanka in the past year.

PROI Worldwide encompasses 85 PR and communications businesses in 165 cities and 60 countries. Lambert says, individually, they are proven leaders in their home markets.

Collectively, the PROI partners represent more than US$1.075 billion in revenue and 7,500 employees. Thousands of clients, including dozens of Fortune 500 companies, trust PROI partners in one or more countries and regions around the world.