Airtel is now connected to Ideamart application development platform enabling customers to experience a variety of content available on the platform. 

Applications from over 7000 local developers and service providers ranging from chat services to news alerts can now be availed by Airtel customers by subscribing to the on demand or subscription based services.

Ideamart supports independent developers create and host mobile applications using network resources such as SMS, Interactive voice response (IVR) and Location Base Services. This enables developers to host their mobile applications, each specific and targeted to niche audiences. 

Developers can market the apps directly to their user through a short code specific to the user for a customized user experience. Ideamart applications cater to multiple socio economic sectors of the country catering to the entire society.

“Airtel remains committed to supporting young entrepreneurs and to facilitate innovation-driven developments in 
Sri Lanka. By enabling platforms as such, we enhance the customer experience. With our partnership with Ideamart, we create more opportunities for our customers to be inclusive in the digital eco-system,” said Chandrashekhar Singh Chauhan, Chief Marketing Officer of Airtel Lanka.