Seated (from left):  Nilrukshi De Silva - Vice President - Macksons Paints Lanka Pvt Ltd, Aqla Mizver - Director Marketing - Macksons Holdings, Mizha Mizver Ismail - Director/ CEO - Macksons Holdings. Standing (from left): Nazeem Hassan - Manager - Brand Communication - Benchmark Innovation (Pvt) Ltd., Sajjaad Saliheen - Chief Operating Officer - Macksons Paints Industries Pvt Ltd

Benchmark Innovation was in the spotlight at The Dragons of Asia Awards 2021 winning 2 Gold and Blue awards for their outstanding creative work. The Dragons of Asia is a marketing communication recognition program that recognizes and awards agencies and brands across the APAC region with over 21 years of experience. 

This year’s event saw Benchmark Innovation winning a Gold Award in the highly competitive ‘Best Use of Media category. Their winning streak continued securing the ‘Best Campaign in the country’ Blue Award and Benchmark received both the awards for the exceptional creative campaign they did for brand Multilac, the largest paint exporter brand of the country. 

Benchmark is a homegrown agency experience working with many local and multinational brands. Over a decade, Benchmark has won many local and global awards and recognitions such as Gold, Silver, and Finalist awards at Effie Awards, SLT ZeroOne Awards, Topping Effie index and becoming No. 1 in the country and being listed as one of the top 20 independent advertising agencies in the APAC region. Benchmark is a sustainable brand driven agency with 360 days of ideas. 

Benchmark offers uniquely crafted creative and sustainable approaches towards marketing and advertising strategy. Their dynamic digital campaigns in particular have been recognized at home and abroad and awarded multiple awards. Founder and the Creative Lead of Benchmark Innovation, Chamley Ariyachandra said, “when we have precise time to dig the brands’ space, then we are able to find the miracles by unleashing the potentiality of the brands. And having a close shoulder to shoulder working relationship with our clients allows us to build powerful sustainable brands in Sri Lanka and around the Globe”. 

As an icon with over 20 years of experience in the local and international marketing and communications industry Mr. Ariyachandra explained Benchmark’s vision- “During the past 10 years, our case studies are the evidence of many success stories which have gained effective results. We like to trigger a more fruitful conversation with our potential clients, and marketing enthusiasts as well as the students; those who are keen to experience the unconventional brand communication”.

Combining their passion for sustainability and creative strategy, Benchmark created an online platform that allows the public to gift unused or unwanted items for free. Benchmark launched www.unwanted.lk as their sustainable social initiative marking their 10th anniversary celebrations last year. Benchmark believes and stands by its values, which drives its vision to build sustainable brands and help make our world sustainable.