This association will reaffirm brand's commitment to cricket and to the Sri Lankan market, said Arjun Ranga, MD, Cycle Pure Agarbathi

Cycle Pure Agarbathi, a certified carbon neutral incense brand, strengthened its long-standing support for cricket by partnering with the Sri Lanka Cricket, as the title sponsor partner for the South Africa tour   in September 2021. This was announced during a virtual press conference held prior to the South Africa tour of Sri Lanka in early September - to announce the partners as well as a pre-series briefing. The conference was addressed by Arjun Ranga, MD, Cycle Pure Agarbathi, Subrmaniam Eassuwaren, VC, Eswaran Brothers Exports Pvt Ltd, Rakhil Fernando, MD, Daraz Sri Lanka, and Sri Lanka Cricket Captain Dasun Shanaka.

Speaking on the association during the press conference, Mr. Arjun Ranga, Cycle Pure Agarbathi, said, "It is an honour for Cycle Pure incense to be associated with the Sri Lanka Cricket. This initiative will strengthen our association and reaffirm our commitment to cricket and the Sri Lankan market. Cricket has been an important part of our brand's journey since our inception and it has worked brilliantly for our brand. It is a sport that unites us all, and we would like to be associated with all such genuine emotions and expressions of reverence. We have always tried to foster a sense of respect and adulation in our products, and this association is a logical manifestation of this vision."

Cycle Pure will be Prayer partners and sponsors for the next 4 home series played in Sri Lanka. The local (Cycle Sri Lanka) slogan – ‘Fragrance of Hope’ has been exactly what Sri Lanka Cricket has been experiencing. Cycle partnered with Sri Lanka Cricket at a very crucial juncture when not many believed or backed the Sri Lankan team at the time due to their ill-discipline and lackluster performances. However, since becoming prayer partners and sponsors of Sri Lanka Cricket, the team has completely evolved back to it’s former glory. The team went on to win series vs South Africa, whitewash the Oman series and performed like a world class side during the T20 World Cup last month and now just concluded a successful whitewash against the West Indies in a 2 match test series at the Galle Cricket Stadium. This made the Sri Lankan Cricket team rise to the top of the World Test Championship table.
Both Cycle Sri Lanka and Cycle Pure Agarbathi have played a vital role behind the scenes for Sri Lanka Cricket. The lion nation is fortunate and blessed to have been backed by global brand that provides for the betterment of the overall sport.

Cycle Pure Incense will be official prayer partners for the following tours:

* Australia tour of Sri Lanka in June 2022, which will consist of 3 T20Is, 5 ODIs and 2 Tests.

* West Indies - 2 Test match tour of Sri Lanka in October 2022, which Cycle Pure will be Title sponsors as well.

* 4 ODI - Tri Nation tour of Ireland vs South Africa vs Sri Lanka in January 2023, which will be a Co-sponsored tour by Cycle Pure.