Renowned menswear specialist Fouzul Hameed recently presented ‘Envoy Concept 2017’, at an exclusive and high profile gathering that took place at Galle Face Hotel. The fourth edition of the showcase was held under the theme ‘infini8’ and featured all of the latest local and global fashion trends and styles in the menswear category that are forecasted for 2017. ‘Envoy Concept’ is the only showcase of its kind in Sri Lanka and the entire event was produced according to the highest international standards. 

The show was attended by business leaders, dignitaries, fashion enthusiasts and members of the media who all gave glowing reviews of the showcase, the collections featured, the show’s dynamic choreography and its overall success. Conceptualised by Fouzul Hameed who has established a strong reputation as one of Sri Lanka’s most iconic and revered fashion consultants, the ‘Envoy Concept’ show has become the country’s most anticipated menswear fashion showcase and is heralded as a top high fashion and lifestyle event, that presents complete and comprehensive clothing solutions for men.

The ‘infini8’ showcase featured a total of eight distinct collections that were inspired by the essence of liberty and elegance that are both quintessential to achieving effortless style. The Liberty, Indigo and Linen Inspiration collections were featured first and were followed by the Houndstooth, British and Earth Inspiration collections. The Street in Milano, Nationals and Ceremonial collections then followed. For the very first time this year, the ‘Roseavelt by Envoy’Premium collection for ladies was unveiled; it featured women’s clothing that gave audiences a glimpse of the elegant and stylish ladies collections that will be presented in the future. 

Sleek sophistication and elegance were consistently part of each collection, which comprised the finest fabrics and embellishments as well as the latest cuts and designs from around the world. Each piece featured in the show wascreated using both age-old tailoring techniques and the latest technology to achieve a final look and feel that had an impeccable finish. The collections featured at the show embraced the latest international trends and will be pitched to both local and global buyers around the world. 

Reacting to the success of the event, Fouzul Hameed - Managing Director of the Hameedia Group stated, “I am truly grateful for the overwhelming support that the show has received and all of the positive feedback and reviews that have come in have truly inspired and motivated our entire team at Hameedia. The ‘Envoy Concept’ showcase was launched to present fashion and lifestyle choices to support every aspect of a man’s life and this show caters to gentlemen who care about fashion and themselves. We also hope that this show has inspired men to groom themselves and dress well for every occasion in life, be it a casual day out or a formal function. I would also like to express my sincere gratitude to all of our event partners and guests, your support and enthusiasm is truly appreciated.” 

Also commenting on the event, Christopher Bramell - Mr. England 2015/2016, 4th place winner at Mr World 2016 and represented England in the Man Hunt International 2016 also the Brand Ambassador of Envoy London(who took part in the show for the second consecutive year) said: “It has been truly amazing to observe how the ‘Envoy Concept’ showcase has grown by leaps and bounds in such a short period of time. This year, the British and Street Milano collections offered chic, modern outfits that are ideal for trendy gentlemen. Even the Earth and Linen collections showcased such a variety of fabrics, colours and cuts.From wardrobe staples to special one-off pieces, the showcase included everything a man needs to look and dress his very best for any occasion. The production of this year’s show was also exceptional and it was presented so professionally that it was reminiscent of the exclusive showcases that you can expect to see in the top fashion capitals of the world.

Furthermore, the event once gain filled an important void in the local fashion industry and this truly does reiterate that Fouzul Hameed and the Hameedia Group are at the very forefront of menswear fashion in Sri Lanka.” 

As serving society has always been a core value of the Hameedia Group, the ‘Envoy Concept 2017’ featured a variety of fundraising initiatives that supported the ‘My Friend’ project. The project is powered by the Sri Lankan cricket captain Angelo Mathews, who is the Brand Ambassador. All proceeds from the show went to educate children in need across the country through the ‘My Friend’ Foundation. This year, several partners that specialize in men’s retail as well as many lifestyle brands, also came on board to support the showcase. These partners included Philips –  grooming partner, Dialog –communication partner, Pro –  shoe care partner, adidas- the sportswear partner, Vision Care - l eye care partner, Colombo JewelleryStores - accessory partner, Exclusive Lines - Official men’s fragrance partner, EZY corporations (Official distributor ofHP)- technology partner, while Galle Face Hotel stepped forward as the show’s hospitality partner. 

The collections that were showcased at the event encompass over 60 years of tradition, know-how and expertise and will truly raise the bar of the local menswear fashion industry. ‘Concept 2017’ offered a glimpse into the future of style, whilst showcasing designs and outfits that are tailored to suit the style needs of men from all walks of life.