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Lanwa has come up with yet another steel solution in the market place – Lanwa Steel Centres, which is a sales outlet exclusively for Lanwa products, delivering quality.
These new outlets come with an attractive display rack capable of stacking the entire range of Lanwa products, which includes the flagship brand Lanwa QT bars and its entire profile range.
Lanwa GI pipes, feeding the fabrication industry, is another product that gets the pride of place on the display rack, along with Lanwa box bars and its very recent introduction to the market –Lanwa
flat iron.
The company has launched an islandwide network of 100 Lanwa Steel Centres that will go in tandem with their already strong retail distribution network. The first outlets opened in the Western Province have already shown healthy sales growth, delivering benefits to the customer and profitability to the trader.
The Lanwa steel brand not only pioneered the steel manufacture in Sri Lanka but for over 60 years has won the trust of the people for the quality of raw materials, high standards of manufacturing procedures and affordability.
With the recent diversification of the product folio and plant expansion with state-of-the-art technology and the culture of engineering excellence nurtured within the company, Lanwa today provides over a dozen steel solutions to the construction industry, as well as the steel fabrication industry.
Besides being focused on manufacturing superlative steel products, Lanwa is also about ensuring that the end user ultimately gets the desired quality product and not a counterfeit because the marketplace is not without its dubious schemes with inferior products – especially when brand Lanwa becomes the first choice of the people when it comes to seeking steel solutions.
Talking of inferior products, a spokesman for Ceylon Steel Corporation Limited, the custodian of the brand Lanwa, said, “The steel market in Sri Lanka is rife with inferior material, substandard manufacturing procedures and illegal and unethical practices. Our practice as a responsible corporate citizen is to make the public in general and all our loyal stakeholders in particular be aware of
this fact.”
“Lanwa Steel Centres are all about delivering that promise of quality under one roof,” he said.