SLAAR launched its new logo at the recently concluded Annual General Meeting at the Hotel Taj Samudra, Colombo.

SLAAR’s membership consists of Passenger & Cargo Airline General Sales Agencies (GSAs). The Association upholds causes such as safeguarding policies and address common issues related to the industry. 

While the SLAAR logo has been a symbolic feature of the Association for the past 28 years, the new logo is expected to match the association’s futuristic vision and the modern age of aviation. 

The logo carries the essence and values of SLAAR as it continues to be the trusted voice in the industry while continuously advancing and leveraging on technology and emerging best practices.

When SLAAR formed in 1993 it predominantly focused on the interests of offline Airline GSAs. Subsequently the scope of the Association was enhanced to include online GSAs of Passenger and Cargo representatives. The Association has since earned itself a reputation for being a solid entity up keeping the interests of its members.