My Business International (www.mybusinessinternational.com), a comprehensive web portal that provides a much-needed platform for businesses in Sri Lankatoconnect with foreign markets has officially been unveiled recently. 

It’s a time apt solution asSri Lanka is facing an unprecedented economic crisis with a shortage of US Dollars causing great hardships across the country. As a result, the need to boost exports and bring in more foreign exchange to strengthen the local economy is greater than ever. With Sri Lankan businesses now eyeing foreign markets the launch of My Business International is a timely one and helps to boost the visibility of businesses in Sri Lanka in the international arena.

The My Business International platform has been carefully-designed to provide a user-friendly interface that allows for easy navigation for a foreign buyer to select a business partner from Sri Lanka. Each business would get a dedicated page that provides wide-ranging details about the organisation, its products and servicesandother critical information for a buyer to make a quick decision. The business information would be strategically laid out for the buyer to view the profile, offering and credibility of the organisation, enabling aquick decision and contact the business in just one touch. The availability of the organisation’s website URL will allow prospective buyers to go through the company’s corporate website to obtain more information while contact details will be prominently displayed allowing them to immediately call for enquiries, if required.The platform currently has Products categories such as Agriculture, Electrical, Coconut, Fish & Fisheries, and Wellness, as well as Services categories that include BPO, Consulting, Freight Forwarding & Logistics, Life Coaching, Printing, Professional Writing, Software, and Website Development and many others. The platform is agile and is geared to expand its categories as an when a new business of any nature signs up.

Sohan Jayasena – Founder of My Business International stated, “The idea of setting up My Business International dawned to me at a time when Sri Lanka and the businesses in Sri Lanka are facing unprecedented economic challenges and struggling to survive. Our vision is to see the world turn to Sri Lanka as a reputed and dependable partner for their brands and businesses thereby enabling the Sri Lankan economy to grow and prosper. The need of the hour is to boost our exports so that we can obtain foreign exchange and uplift the local economy. All types of businesses can register on the portal and reach an international audience. Companies can be from established industries like Coconut products and BPO to newer segments such as Life Coaching and Professional Writing. We are hopeful that the platform will contribute towards our collective national effort to accelerate economic development by boosting our exports.”

The platform looks to provide the foreign buyers not just an easy way to connect with a business in Sri Lanka but a complete experience of Sri Lanka, its people, culture and heritage enabling an emotional connection with the island nation. My Business International has already outlined multi-pronged marketing strategies including digital marketing initiatives that are required to provide exposure to the platform in foreign markets and attract prospective buyers to visit.Growth focused businesses interested in taking their business internationalcan sign up by visiting www.mybusinessinternational.com or reaching out on 0777881798.