NDB Bank Head of Marketing Shiyan Jayaweera accepts Grand Prix award from chief guest ICTA Chairman Oshada Senanayake 

National Development Bank PLC was recognised with the Grand Prix award for Best Digital Marketing Campaign along with two Gold awards at the recent SLIM Digis 2.1 Awards night, reaffirming the bank’s position as the Digital Bank of Choice in Sri Lanka.

In addition to the coveted Grand Prix award, the bank won the Gold award for the Best Performance Marketing campaign and the Gold award for Best Use of Branded Content for the ‘No Money Medley’ campaign for its NEOS digital banking app.

The bank won the Grand Prix award for Best Digital Marketing Campaign and the Gold award in Best Performance Marketing campaign for the second consecutive year. The previous Grand Prix was awarded in 2021 for the NDB Credit Card Campaign ‘Hirawelada’. NDB also has the distinction of being awarded the Grand Prix twice in the three occasions the Digis awards have been held.

NDB Bank – a front-runner in the digital transformation of the banking industry in Sri Lanka – is constantly exploring the latest technology and market trends in order to deliver the best experience for its customers. The bank has made a significant contribution to the digital arena by providing new and innovative solutions with every step and its award-winning digital offerings provide a seamless and hassle-free platform for customers to enjoy their banking experience.

The SLIM DIGIS 2.1 is an award ceremony hosted by the Sri Lanka Institute of Management, the national body of marketing in Sri Lanka. SLIM DIGIS was first introduced in 2018 as a means to celebrate ingenuity and innovation in the field of digital marketing for Sri Lankan companies with campaigns both within and outside of the country. The SLIM Digis 2.1 Awards ceremony is the most highly prized digital awards ceremony in the country and covers a wide range of fields like tourism, telecommunication, hospitality and lifestyle.