N.L.M. Mubarack, the founder of the leading fashion retail chain in Sri Lanka ‘Nolimit’, was among the 13 individuals selected by Business Today magazine and recognized as ‘Passionate’.

The business magazine stated its criteria for selecting ‘Passionate’ award winners as ‘through their determination, creativity and individuality have brought recognition to Sri Lanka in the global sphere’. The ‘Passionate 2017’ recognition was introduced to mark the publication’s 20th anniversary.

Business Today identified N.L.M. Mubarack as ‘a pioneer in organised retail that reshaped the fashion industry in Sri Lanka. With an aim to innovate rather than follow, he introduced self-shopping in the country’.

At the presentation of the awards, Mubarack said: “As I stand before you today, I am overwhelmed to be honest, because I truly believe being recognised for one’s passion goes beyond any other recognition.”

The fashion retail stores he introduced in 1992 was driven by his entrepreneurial leadership. French Corner was the initial retail business which was re-branded in 2005 as Nolimit which has now expanded to 21 state-of-the-art branches enabling customers to access the brand from convenient locations across the country including Colombo, Negombo, Kurunegala, Kegalle, Ratnapura, Panadura and Kandy.

“As a company celebrating a quarter century of operations, we believe that everyone in Sri Lanka deserve to look good, feel confident and be upwardly mobile,” he said. Today the retail chain is a shopping destination that caters to the fashion needs of the entire family. In addition to Nolimit, there is Glitz, a lifestyle store, Pallu for ethnic wear and the discount store Y Pay More. Nolimit has its own in-house design team that develops brands and also has products sourced from overseas as well as locally manufactured products to offer a wider range to customers.

N.L.M. Mubarack invests in training and developing the staff and strongly believes that contented employees will be committed to provide customers with good service. The fashion stores provide employment for over 1800 with a total of over 325,000 square feet of retail space making it the largest retail chain in the country.