Oliver Impex (Private) Limited, recently launched the latest brand of cement to the highly lucrative and booming construction market in Sri Lanka. 
It also marks a special day for India and Sri Lanka as this venture is a collaboration between the two countries.
The Chief Guest at the event was State Minister of National Integration and Reconciliation A.H.M. Fowzie. It was also attended by key stakeholders from the construction industry and distributors from around the island.
Mohamed Saly Mohamed Faris, Director of Oliver Impex (Private) Limited stated, “Our main aim is not to compete, but to fill the vacuum which currently exists in the market”.
At the Product Launch, the website of Oliver Impex (Private) Limited was also launched by Ramesh Babu – First Secretary (Economics & Commercial) – Indian High Commission of Sri Lanka. 
Oliver Impex which is a diversified importer of commodities decided to venture in to the import of cement owing to the drastic increase in demand for this building material over the last few years. In order to facilitate the new venture, Oliver Impex will have its own warehousing, transportation and distribution network to make this product competitive in the market. The company would also make available warehousing solutions in the distributor’s premises as well.
Cement sales went up with strong demand from Sri Lanka’s private and household sector.
Owing to the needs of the construction industry, the Sri Lanka government has also put together special policies that are geared to the development of the nation. The construction industry is a major contributor to the national economy and a major driver of employment creation. The development of the construction industry will create a multiplier effect in the national development process. 
The latest brand of cement entering the industry will be marketed under the name Vijaya Cement, which is a high quality productwhich is SLS 107 certified and with strength class of 42.5N. 
The company responsible for manufacturing the cement was founded in 1935 by Jaidayal Dalmia, while the cement division of Dalmia Cement Bharat Ltd. - India (DCBL) was established in 1939 and enjoys a heritage of over 75 years of expertise and experience.
Dalmia Cement Bharat Ltd. is partnering with Oliver Impex to make available their finer product island wide in the Sri Lankan market under own brand name: Vijaya Cement.