Raja Jewellers launched its latest collection ‘Sooryabharana’ for the Avrudu season recently.
Launched under the campaign theme of ‘Sooryabharana, Aluth Avurudu Ran Ganu Denuwa, the collection is inspired by the Sinhala and Tamil Avurudu custom of the first New Year transaction. 

The ‘Sooryabharana’ special Avurudu collection is now available at all Raja Jewellers showrooms in Bambalapitiya, Negombo, and Kandy, with ample parking facilities at the Colombo and Negombo showrooms.    

“The theme of ‘Aluth Avurudu Ran Ganudenuwa’ celebrates the Sri Lankan tradition of exchanging gold during the New Year to bless each other with good fortune in the coming year. 

To celebrate and honour this tradition we have unveiled the exquisitely crafted “Sooryabharana” collection,” said  Managing Director of Raja Jewellers, Athula Eliyapura.

The exquisite collection of finely-crafted jewellery allows our customers to beautify themselves with bold sophistication. The offerings encompass a wide spectrum of luxurious adornments, letting you discover something truly exquisite. 

Raja Jewellers also provide a variety of bespoke services for customers who desire exquisite adornments for their special day or to commemorate extraordinary achievements. 

   
 Adding to Raja Jewellers’ existing collections of timeless beauty and delivering exquisite craftsmanship, the alluring new ‘Sooryabharana’ special Avurudu collection isn’t just aesthetically beautiful. It is an enduring symbol of the unique traditions of Sri Lanka - taking forward the nation’s proud heritage, a portrayal of family bonding and the trust and respect towards family and relatives. 

The Raja Jewellers Gold category contains necklaces, earrings, bangles, rings, Colour stone jewellery, plain gold jewellery items, panchauda and many more. The designs in the new ‘Sooryabharana’ avurudu collection include necklaces, pendants, rings, and bangles. It also contains 22-karat gold and some of the items come with diamonds and coloured stones. 

Unparalleled in perfection and unrivalled in beauty, these designs are incomparable and unseen among jewellers in Sri Lanka. The new designs also present a unique opportunity for Sri Lankan consumers to experience a collection that illustrates the magic of exceptionally beautiful jewellery.