Serendib Flour Mills (SFML)’s Annual Sales Conference was held successfully at the Airport Gateway Hotel recently, with the wholehearted participation of the senior management, departmental heads and its entire sales force in attendance. A total of 170 employees participated in this event, which is of great significance in the company’s annual sales and marketing calendar. 

The highlight of the event was to recognize and reward the high performers for 2016. Several categories of sales personnel were recognized for their outstanding contribution during 2016. The Best 7 Star Sales Executive of the year accolade were awarded to Ruwan Darshana (Senior Sales Executive), who emerged the Winner, while Wasantha Premathilake (Area Sales Executive) and K. Sritharan (Company Sales Representative) were adjudged 1st Runner and 2nd Runners up in the same category.

Isuru Udara (Company Sales Representative) emerged as the Winner of the Best 7 Star Retail Sales Executive of the Year. 

The Winner of the Best 7 Star Distributor Sales Representative of the Year category was Anton Bazil, followed by D. W. L. Padmasiri and O. V. Sarath Kumara  as 1st and 2nd Runners up respectively.  

Moreover, the Best 7 Star Retail Distributor Sales Representative of the year prize was won by Paskiran Sabesh.

The Annual Sales Conference is also used as a forum to discuss past performance of the company, review sales, marketing and competitor activities, and also to outline the strategic plans for 2017. This year’s conference theme was ‘Year of Quality & Growth’. Going ahead in 2017, SFML is focused on improving product quality and service aspects, thus growing volume, revenue and market share. 

Furthermore, the sales teams also had the opportunity of listening to Mr. Kishu Gomes MD/ CEO of Chevron Lanka, who graced the occasion as Guest Speaker and delivered an inspiring presentation on “How to build an amazing Front line to Beat Competition”.

Adding further excitement to the event, SFML re-launched its new corporate website on the occasion, with fresh features and eye-catching design. The prime motivation behind the re-launch was to modernize the website in keeping with the changing environmental dynamics and also to incorporate new features in keeping with the internal changes in the business.

The improved website now showcases new items such as a corporate video, and other valuable information on ‘Wheat Flour & Health’ on the goodness of wheat flour, information on the structure of the wheat kernel, health benefits of wheat flour, health benefits of whole wheat and so on. The website also highlights the profiles of the Senior Management Team. Another highlight of the new website is a section on Sustainability and on the measures that SFML is taking to reducing its carbon footprint, along with other CSR initiatives of the company.