By Supun Dias
Singer Sri Lanka PLC, the country’s premier consumer durables retailer introduced the latest BEKO range of refrigerators to Sri Lanka recently at an event held at The Kingsbury Hotel. Singer formed a partnership with the number one European refrigerator brand back in 2013.
Ever since coming into a partnership with BEKO, Singer has been able to deliver to the unprecedented local demand for the European brand. 

The latest BEKO Refrigerator range is set to protect the everyday freshness of food with most vital vitamins preserved to bring a wholesome of goodness to your entire family. The new refrigerator range is equipped with EverFresh+R technology which combines latest technology with unique features and modern designs. 

The new range is targeted to quench the thirst of everyday freshness of the Sri Lankan consumer, with unmatchable cooling solutions offered in line with its product promise “Everyday Freshness”. With BEKO it can stay comfortably in a special crisper compartment for up to 30 days.  Speaking at the event Asoka Pieris - Group CEO of Singer Sri Lanka PLC said “As Sri Lankan consumers improve their living standards; they prefer to go for high quality, eco friendly products. Therefore the partnership we have with BEKO enables us to cater to the growing Sri Lankan demand.  We partnered with BEKO in 2013 which was quite unknown at the time. However since BEKO entered the local market it has been a great success with BEKO sales 
increasing exponentially.” 

“Singer is confident that the brand’s popularity among Sri Lankan consumers will further increase through its enticing product offering as it is the Number One Brand in Europe. BEKO offers a notable array of household products aimed to incorporate the attention of smart generations who are fast - tracked towards embracing sophisticated designs and superior innovations,” said Kumar Samarasinghe - Director Marketing of Singer 

Sri Lanka PLC. The need to save energy and resources has never been more important than now and BEKO with its ProSmart inverter Technology provides products with A+ energy ratings, that consumes up to 30% less energy than an identical product to reduce electricity usage. BEKO’s active dual cooling technology, fridge and freezer compartments have independent cooling systems to provide optimum level of humidity for a prolonged storage life of fresh fruits and vegetables, and prevent the food in the cooling compartment from freezing. 

The brand new BEKO Refrigerator starts from Rs. 69,999 and is available through the country’s largest retail network including Singer Mega, Singer Plus and SISIL World stores, comprising of over 420 retail outlets.

BEKO’s product range is available exclusively through Singer and meets the contemporary demands of both businesses and homes. The BEKO brand was rated as the highest growth rate achiever in Europe for seven consecutive years, further maintaining its position as the number one free standing home appliances brand in Europe.