Singer Sri Lanka PLC, the country’s premier consumer durables retailer, won the Best Regional Distributor of the Year and Best Distributor of the Year – Sri Lanka Awards, at Dell Technologies South Asia CSB Partner Connect event for the year 2021. 

The virtual event was held to review the regional performances of distributors in 2020, with the participation of Dell Technologies Asia Emerging Markets Vice President Anothai Wettayakorn and several other dignitaries from Dell Technologies and regional distributors.

Singer emerged victorious within the region, beating intrepid competition from regional countries such as Vietnam, Thailand, Indonesia, the Philippines, Bangladesh, Pakistan, Nepal, Myanmar, Singapore, Brunei, Mongolia, etc. These twin awards reiterate Singer’s exceptional contribution to drive the laptop business forward during 2020, a year filled with a string of challenges. 

Commenting on the latest achievement, Singer Sri Lanka PLC Group CEO Mahesh Wijewardene said, “We are humbled and honoured to receive both the regional and country awards for the Best Distributor. These two prestigious awards are a testament to our resilience and commitment to serve our valued consumers despite the challenges thrown at us during the year 2020. We all worked with great team spirit, supporting each other as usual whilst giving our best to address the consumer needs on time. I would also like to thank the support provided by Dell Technologies, with whom we have a strong relationship since 2014.”