Mumbai-based salt-to-software conglomerate, the US$100 billion Tata Group, has awarded the mandate to manage its public relations and communications requirements across India to Adfactors PR, India’s largest public relations firm.

Adfactors PR Lanka is a fully-owned subsidiary of Adfactors PR.

The mandate covers strategic counsel and planning, media relations, issues and crisis management, investor relations, advocacy, and integrated campaign development for some of the Tata group’s largest companies including Tata Consultancy Services, Tata Steel, Tata Chemicals, Indian Hotels, Tata Power, Tata Global Beverages and Titan, as well as Tata Sons and Tata Trusts, across India.
“We are pleased to partner with Adfactors PR, India’s largest PR agency, to drive the Tata communications strategy and make the brand engaging and relevant to all our stakeholders,” said Tata Group Communications Officer Pradipta Bagchi.

Adfactors PR Co-Founder and Managing Director Madan Bahal said: “The opportunity to work for an iconic institution like the Tata Group that is India’s best known and most trusted brand represents an exciting opportunity for the Adfactors family. The Tata Group is at an inflection point in terms of reinforcing its leadership and growth. We look forward to adding value to its efforts in engaging with a rapidly transforming nation.”

Adfactors PR Lanka CEO Rezani Aziz added: “It is a proud moment for all of us in the Adfactors Group. This momentous win will certainly serve as a learning experience which we could optimise and apply across our prestigious clients, locally.”

The Tata mandate will come into effect from February 1st 2018. Adfactors PR will service the Tata Group mandate out of its 16 wholly-owned offices across the country, supported by a network of 24 support offices covering all state capitals and principal markets. Dedicated sector and market-specialist teams will be established to lead the account in Mumbai, Delhi and Bengaluru, where most Tata Group companies are headquartered.

Adfactors PR Lanka, set up in May 2014, serves clients, among whom are Sri Lanka’s most renowned conglomerates, financial institutions, healthcare sector leaders, offering services that include: Corporate reputation and image building, financial communications, issues and crisis management, public affairs and advocacy, brand and consumer related PR, and healthcare and wellness PR.