Dubai-based S.S. Lootah International, through its subsidiary company, Creative Choice has entered into a partnership deal with Sri Lanka-based CIC Agri Businesses, to jointly address the agri market requirements in the UAE and explore the opportunities in Africa, a foreign news report said.

"We are delighted to cooperate with CIC Agri Businesses, the largest agriculture company in Sri Lanka. We will initially import indoor plants to the UAE markets having identified it as the prime area to focus on, in order to enter into the market. There is huge potential in this area as product value addition can be done with the infrastructure available in the UAE," Yousif Bin Saeed Al Lootah, Chief Executive Officer-Creative Choice was quoted as saying.

"The partnership with Creative Choice complements our vision of enriching the agriculture sector with the best quality produce from 'seed to shelf'. In addition to the supply of indoor plants, we will also explore the possibilities of establishing advanced projects in tissue culture propagation and Agri Business," Keerthi B. Kotagama, CEO-CIC Agri Businesses commented. 

Creative Choice is a trusted name in the market for landscaping, indoor plants supply and plants maintenance services. The history of the company dates back to three decades when a Landscaping Division of S.S. Lootah Group was established. With the growth of landscape construction and plants maintenance in the UAE, the group recognized the importance and value in sharing its decades of knowledge and expertise by serving a large number of clients. This vision led to the formation of Creative Choice in year 2010.