Early December 2015 saw the opening of two brand new Reebok FitHub Concept Storesby DSI. The first, was at 41/2, Maitland Crescent, Colombo 07on the 3rd of December, while the second took place at Crescat Boulevard - No. 95, L30, Colombo 03, on the 12th of December. This latest retail concept provides shoppers with a truly immersive experience whereby; they can merge their fitness lifestyle with a shopping experience that is of an international standard. 

Reebok's FitHub Concept Stores at Maitland Crescent and Crescatare designed to inspire people to move, to train, to get fit and have fun doing it. The stores are set up like a gym, to give the customer the inspiration they need to get active and fit. Customers are literally immersed in fitness as soon as they enter the store with products clustered together around the store according to his/her workout (Training, Running, Yoga, CrossFit and Classics), so it’s easy for the customer to find exactly what they require. Reebok is on a mission to empower people to be fit for life and the FitHub concept is a game changer. The FitHub Store is staffed by passionate Reebok ambassadors who will help fitness enthusiasts in Sri Lanka find the gear they need for their workout. The team will guide and drive customers towards their ideal fitness lifestyle.

Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied heritage in running, training and fitness. Reebok is committed to helping consumers fulfill their potential and be ‘fit for life’, which is clearly seen in the brand’s latest campaign “Be more human” (https://www.youtube.com/watch?v=UDb-7DY3CjU). Reebok develops products, technologies and programming which enable consumers to live a healthy lifestyle and have fun doing it.

Reebok is on a mission to empower people to be fit for life and the FitHubconcept is a game changer. Reebok wants people to be comfortable in what they’re wearing and experience the products in a real life environment. 

The latest additions to the global chain of Reebok FitHub is the place to go in Sri Lanka to find the latest, most innovative fitness and training products that Reebok has to offer.