Social Media is catching fire. Recently Facebook announced the reach of its 500 millionth user. If it is treated as a country, Facebook is the 3rd largest today next to China and India. In Sri Lanka over 35% of Internet users are already using Facebook and the usage is increasing at a rapid rate.

In the World Wide Web, when it comes to shaping and reshaping the public opinion of a brand/company, social media plays a decisive role. There is no doubt that these social media channels can be effectively used for brand building, loyalty marketing, customer service, PR, crisis management and in all possible other business applications. Because of the popularity and the wide business application of social, a need currently exists for authoritative information source on “Social Media Marketing” among the decision makers who are involved in the online/internet marketing. Responding to this market need, a series of workshops on Social Media Marketing is being organized by the eBusiness-Academy and the 1st one of this series was successfully held on the 14th August 2010. Due to the popular demand, the organizers are now conducting another workshop on the same theme and this workshop is planned to be held on the 13th November 2010 at the OLAK Auditorium, TB Jayah Mawatha, Colombo 10.
 

The content of the workshop is mainly designed to suit the needs of business professionals who are involved in the strategic marketing and marketing implementations. The workshop will be conducted in 4 main sessions covering the strategic importance of social media, ways of formulating an effective social media marketing strategy, principles and guidelines to follows, discussions of specific social media channels such as Facebook, Twitter, and specific marketing tactic on each channel. More details about the workshop can be obtained from www.eBusiness-Academy.org or via 0771 539 072
 

This workshop is facilitated by one of the best teams of Internet and social media marketing professionals in South Asia.  The team consists of internationally experienced trainers and practitioners of Social Media who are also professionally qualified in their fields. Among them are Suranga Priyashantha, an Internet Marketing Strategist, Trainer and Speaker. He is also the founder of eBusiness Academy. Amitha Amarasinghe is a social media maven and popular blogger who has over 6 years of experience in the digital marketing field. Indika Jayapala, the founder of Rebelz eMarketing agency is an eMarketing Consultant and an experienced creative designer and web engineer. Sorav Jain, the CEO of EchovMe Digital Marketing Agency in Chennai, India is a key figure in Indian Social Media Marketing arena.