Fashion Bug, one of Sri Lanka’s leading retail clothing stores with over 16 outlets island-wide, clinched a Gold award for ‘Best Key Account Partner’ at the recent Annual Sales Conference of Triumph International held on 13th February at Hotel Galadari.

Held every year and attended by its vast network of distributors and top performing retailers from all across the country, the aim of the conference was to highlight and reward their performance for the year 2014. 

With Triumph successfully on its second decade delighting customers with an array of new styles and exclusive locations for lingerie shopping, many awards were given away including ‘Dealer Center of the Year’, ‘Best Dealer of the Year’, ‘Best Key Account Partner’, ‘Best Performing Dealer’, and ‘Best Distributor of the Year’.

Winning the Gold award last year, Fashion Bug this time around too exhibited a higher loyalty towards the iconic global leader in manufacture and marketing of lingerie and shape-wear, with the retail fashion chain’s Wattala branch walking away with Gold Award for the ‘Best Outlet’.

Samadhi Abeysinghe, Marketing Manager, Fashion Bug said ‘‘we are very delighted to have been recognized and awarded amongst various other clothing retailers who participated for the conference. This goes well beyond to show our commitment and passion towards the Triumph brand, and we’re confident to thrive in similar achievements in years to come.’’

Introduced in the year 1996, Triumph International Lanka established their dealer network to promote the brand to a vast geographical locality. Since its entry to Sri Lanka, the company has remarkably marketed innovative and fashionable intimate wear. Today it’s perceived as an "aspiration brand" with strong branding, innovation and colorful range of styles along with a growing multi-channel distribution strategy.

‘‘In today’s ever changing retail fashion industry where shopper loyalty and relationship marketing is taken seriously we are proud to be a recipient of a very important award of such nature. We will continue to strengthen our association with Triumph and go on to showcase more,’’ said Shabier Subian, Director Fashion Bug. 

Fashion Bug commenced its operations since 1994 as a partnership business with 4 partners and a staff population of just 15, and today it possesses over 16 stores throughout the country with a workforce of over 1250 employees, and stands among the leading clothing stores in Sri Lanka catering with the fashion motto of 'Changing life Styles’.