​Continuously setting the benchmark in the fashion industry, Hameedia, Sri Lanka’s leading menswear specialist recently enrolled 34 employees at the University of Moratuwa for a six-week long certificated course in Visual Merchandising. Hameedia’s VM Team, as well as the company’s Showroom Managers and Area Managers attended the programme. 

The course provided an in-depth training that helped the employees to improve their merchandising, branding and display techniques and taught them the latest trends in regards to lighting, in-store designs and floor plan layouts. An awards ceremony to acknowledge the employees’ successful completion of the course was held at the Department of Architecture’s Auditorium.  Hameedia team members who were present at the ceremony included Sithumina Rathnamala, Head of Department, Yasotharan Paramanantham, Head of Retail, Sales and Marketing, Indika Perera, Assistant General Manager, Human Resource Manager, A.T.M Farzan, Merchandising Manager of Hameedia. Also present from the Hameedia team were M. Shafeek, Merchandising and Product Development specialist, Ramasamy Balakumar, Manager Advertising and Promotions, and Hana Saleemdeen, Assistant Manager Training and Development. 

Commenting on the course Fouzul Hameed, Managing Director, Hameedia stated, “Hameedia is dedicated to delivering high quality fashion products and services that are on par with international standards. This would not be possible without highly trained employees who have access to the latest knowledge and are aware of the latest trends and industry standards. The Hameedia team would like to thank the University of Moratuwa for providing our employees with the opportunity to partake in the certificated course in Visual Merchandising. We believe that this course will provide our employees with the skills and knowledge they need to deliver excellence in the workplace.”

Further highlighting the course Yasotharan Paramanantham, Head of Retail, Sales and Marketing, Hameedia stated, “The University of Moratuwa is acknowledged as the country's leading technological institute for higher education and is recognized both locally and internationally. It is a great honour to have our employees participate in the certificated course in Visual Merchandising. The past six weeks 

 
have been tough yet incredibly productive, and the Hameedia team has gained many valuable insights from this course and have benefited from a fantastic learning experience.”

Hameedia was established in 1949 and has grown to become a household brand in Sri Lanka. Renowned for high quality, custom tailoring and ready-made clothes for gents, the Hameedia multi-brand retail stores house a collection of quality menswear brands including Le Bond, Envoy, Signature, Raymond, Lee and adidas to name a few. Hameedia also prides itself on offering exceptional standards of service to ensure that clients enjoy a positive and personalized experience at each store. With a network of over 30 outlets across Sri Lanka, Hameedia has also been growing its presence globally with outlets in the Maldives and Australia.