The Melwire Group hosted a gala cocktail dinner to felicitate the company’s latest venture to partner with findmyfare.com, Sri Lanka’s pioneering online travel company. The event that was held on 20^th June 2014 at the Hilton Colombo saw the presence of a large gathering of distinguished guests.

Melwire’s futuristic ambitions to move forward and diversify shed light to the partnership with findmyfare. By entering the e-commerce market that has no links to the core business of Melwire, the company demonstrated their long-term visibility to be on par with the rapidly evolving internet age. Melwire’s bold step to enter the e-commerce industry is not surprising, Achieving leadership in the local steel manufacturing industry within a short span of time, Melwire has created a name as an innovative and pervasive brand. Entering a market dominated by foreign players over a decade ago, Melwire has proven to be a brand that stands steady to face industry challenges.

The event highlighted the new partnership that takes findmyfare under the Melwire Group umbrella as a subsidiary company. Muruganandhan P.P, Director – Melwire Group, stated “We are delighted to announce our partnership with an innovative and technologically savvy company such as findmyfare.com. The company fits in perfectly with our diversification strategy and we have many plans for its future growth”.

He added that “We see that Sri Lankan’s are still not comfortable using convenient options such as online travel. We want to create awareness on these e-commerce platforms which will encourage our locals to be a part of the evolving global village”.

Nurtured from the seed of a single great idea to spread the excitement of travel and empower the traveler with the lowest travel rates, findmyfare commenced in 2012.What started as a dream has today grown to become Sri Lanka’s largest online travel company with a rapidly growing customer base. Creating a paradigm in the local travel industry findmyfare is a one-stop- travel solutions provider that aims to offer the lowest travel rates and hotel accommodation worldwide.

“We are privileged and delighted that Melwire has decided to partner with findmyfare. Not many local companies foresee the potentials of online travel but Melwire made an informed decision when they partnered with us. This is just the beginning of findmyfare, our customers will be able to enjoy a range of innovative solutions in the near future” said Thushan, Director – findmyfare.

The event was a focal point in the new partnership that aims to embark on a daring and inspirational journey – to take the Sri Lankan e-commerce mantra to the world. Bridging the world together with findmyfare’s innovative solutions strengthened by the steel that drives Melwire – the road is clear for the business to go beyond the shores.