MSLGROUP expands its presence to Sri Lanka by rebranding Arc PR

The move further cements MSLGROUP’s leadership in Asia as well as strengthens its footprint and capabilities in South Asia

MSLGROUP, the flagshipstrategic communications and engagement consultancy of Publicis Groupe, and the largest brand and reputationadvisory network in Asia and Europe, todayannounceditspresence in Sri Lanka by re-naming the Publicis Groupe’s top ranking PR Agency Arc PR. Withimmediateeffect Sri Lanka’sleading PR agency Arc PR willbecome part of MSLGROUP.

Arc PR is a leader in Sri Lanka and wasalsonamed the 2015 South Asia PR Agency of the Year by Campaign Asia. Arc PR isrenowned for itsstrategic and forwardthinkingapproach to PR. The agencyhandles a vast and diverse portfolio of clients including multi-nationalssuch as Coca-Cola Beverages, Samsung, Oman Air and major local companiessuch as Blue Mountain Group, CIC, People’s Bank, Hirdaramani and AmanaTakaful. Sinceitsinceptionin 2006, Arc PR has changed the face of public relations in Sri Lanka. 


Caryll Van Dort, Director, MSLGROUP in Sri Lanka

Arc PR partnerswith Leo Burnett and the other Publicis Groupe agencies in the market to provideits clients withseamless and integrated solutions to support their businesses and brands and to provide a real impact in the market place.

The agencywill continue to retainitscurrent team, comprising of ninetalentedprofessionals, and willbeled by Caryll Van Dort, whowillnowbedesignated as Director, MSLGROUP. The Sri Lanka operation of MSLGROUP willbemanagedunder the auspices of Ranil de Silva, whoisaccountable for all the Publicis Groupe brandsin Sri Lanka. MSLGROUP willfunctionunder the guidance of Glenn Osaki - President, Asia, MSLGROUP.


Glenn Osaki - President, Asia, MSLGROUP

Over the course of manyyears as an affiliate of MSLGROUP, Arc PR and MSLGROUP have collaboratedsuccessfully on numerous international client assignmentswith MSLGROUP in India as well as regionally and globally. 

“Arc PR joining MSLGROUP benefitsbothagencies, as well as local, regional and global clients,” said Glenn Osaki -President, Asia, MSLGROUP.  
“MSLGROUP isexpandingourgeographicalfootprint and capabilities, allowing us to seamlessly support our clients in the important market of Sri Lanka. Wecannowoffer all of our clients in Sri Lanka a combination of local insights and international best-in-class global and regionalresources. I know the Sri Lanka team, and have collaboratedwiththem on numerous occasions. They have alwaysimpressed me withtheirsharp insights and integratedmindset”, said Glenn Osaki.


Ranil de Silva - Managing Director, Leo Burnett (LBSI), Sri Lanka.

“We are extremelyproud to have partneredwith MSLGROUP, the largest brand and reputationadvisory network in Asia and Europe. This partnershipwilldefinitelystrengthenourpresence in Sri Lanka and enable us to drive the progress of Sri Lanka's PR industry. I am confident thatthispartnershipwilltakeourwork for ourvalued clients to new heights, enabling us to provide international expertise and services to meettheirstrategic PR needs”, said Ranil de Silva - ManagingDirector, Leo Burnett (LBSI), Sri Lanka.  

“Wewillalways continue to provideour clients with local insights and expertise. Being part of MSLGROUP will help us to seamlesslytapinto the best in class PR practices bothregionally and globally. As MSLGROUP, we are confident thatwe’llbe able to set a new standard for the entireindustryhere in Sri Lanka. It willalsogiveouremployeesopportunities for international learning and access to world leading talent programs,” said Caryll Van Dort, Director, MSLGROUP in Sri Lanka. 

 “2016 willbe a greatyear for MSLGROUP globally and in Asia. Last year, welaunchedour Asia strategywhich focus on threeI’s – Insight, Integration and Impact. This led to MSLGROUP furthercementingour position as the leading international PR network in the region. Wehad an amazingyearfrom a business perspective withgrowth in all markets, and wealsogot a lot of accolades for ourworkwith 41 wins in global and regionalaward programs in 2015. In 2016, we are acceleratingfurther. There is no other PR agency as exciting as the MSLGROUP in Asia right now,” said Glenn Osaki.