The global electronics major, Panasonic launched its mobile phone series in Sri Lanka by extending its innovative product portfolio and services to the users in the country. Panasonic introduced its Android-based smartphone series including its internationally acclaimed ‘Eluga’ series in the Sri Lankan market.The company launched its world renowned smartphone series Eluga, which is known for its design, superior build quality and unique user i nterface for single hand operation, along with its ‘P’ and ‘T’ series designed particularly for the youth segment.

The revolutionary series of Panasonic smartphones is targeted at the young generation – from the always-on-the-go college youth, to the premium executive class on the lookout for innovative, faster and savvier smartphones.Speaking on t he occasion of the launch, Regional Head India, South Asia, Middle East and Africa Region and Panasonic India President Daizo Ito said, “We take great pride in our products for their innovative and technological prowess. We are now taking our products to key international markets and are excited to announce our foray into the Sri Lankan mobile market.

This market has i mmense potential not only for smartphones and features phones but also for innovative tablets and data products and we hope t o make most of this opportunity.”Commenting on the launch, Panasonic India and South Asia Managing Director Manish Sharma said, “At Panasonic, we strive to bring together innovation with style and affordability, offering users a seamless experience on our devices.With this entry into the new market, our ultimate aim will be cater to all customer segments in the county and build a strong and robust distribution network t o capture a significant share in the Sri Lankan mobile handset market with the strong support of Singhagiri (Pvt.) Ltd.”

Panasonic smartphones will be marketed and distributed in Sri Lanka by one of the leading marketer and distributors Singhagiri (Pvt.) Ltd.Speaking at the launch, Singhagiri (Pvt) Ltd Managing Director Maarasinghe said, “The smartphone market in Sri Lanka is growing at an incredible pace with a total of 0.12 million smartphones being sold in 1Q-2014. The country is witnessing a rapid growth and with the coming-in of the Panasonic smartphone series, we expect to witness a significant growth in years to come.”

Over the last five years, Sri Lanka has witnessed a surge in subscriber base driven by a combination of factors like increasing household incomes, expanding mobile network coverage and increasing competition between the mobile operators.With localization being a vital growth strategy, combined with strong core values, business philosophy and leadership principles, Panasonic aims to reach out to maximum consumers with its wide range mobile phones offerings.