Samsung unveils GALAXY S6 and GALAXY S6 edge, the world’s most advanced smartphones in Sri Lanka



Samsung Electronics Co. Ltd. today unveiled its most-awaited smartphones – GALAXY S6 and GALAXY S6 edge – in Sri Lanka. Beautifully crafted from metal and glass and with first-of-its-kind technology, the Samsung GALAXY S6 and GALAXY S6 edge define the future of mobility. The launch of new phones offers Sri Lankan consumers the ultimate smartphone experience with a new standard to drive the global mobile agenda, with cutting-edge design, a robust partner network and novel services.

The Samsung R&D team has been involved in the development of the S6 devices with many engineers involved in the application and modem processor software development that makes the S6 device the most powerful smartphone in the world today. Expert engineers in Multimedia have helped enhance the camera experience in S6 with HDR, Out focus, Virtual Shot and video highlights. 

In addition, a large part of internet browser, personalized themes and fast speeds with download boosters that combine LTE and WiFi data for apps have been developed and built by the R& D team. 

Youngmin Shin, Managing Director of Samsung in Sri Lanka stated, “Samsung is raising the bar for design, craftsmanship and performance through the new GALAXY S6 and S6 edge devices. With our philosophy of ‘Design with Purpose’, the team at Samsung have combined metal and glass using cutting–edge R&D to develop the most beautiful, sleek yet powerful devices in a stunning new design. The GALAXY S6 and GALAXY S6 edge will transform the smartphone market in Sri Lanka, offering a superlative experience, far ahead of any other device in the market” 

He further added, “Innovation at Samsung is a journey that begins with the consumers and travels with the consumers, with a vision to constantly inspire the world and shape the future. Samsung’s focus on relentless innovation brings the future in mobility, to the world today. Once again, with the new smartphones, we have introduced many never-seen-before features that consumers around the world wished for. I am very excited that Sri Lankan consumers will be among the first to experience the devices of the future.”

The GALAXY S6 edge particularly shows unique and outstanding beauty while also providing a solid grip and an immersive viewing experience with the world’s first curved display on both sides. Ushering in the next era of connected mobility, the two devices offer a reimagined user experience, the fastest charging technology, intuitive features, defence grade mobile security, touch fingerprint scanner and data protection through upgraded Samsung KNOX.

The new Samsung GALAXY S6 will be revealed to the people of Sri Lanka at Samsung Day, a day-long event offering families a platform for fun and entertainment on 28 March, 10.00 a.m. onwards at Arcade Independence Square in Colombo. A ‘Music Mayhem’ themed after-party will also take place with performances by DJs and popular artists such as Bathiya and Santhush. The device will be made available at demo zones where all present will have a chance to preview and pre-order the device

Beauty Meets Purpose
Carefully crafted from metal and glass, the GALAXY S6 and GALAXY S6 edge blend purposeful design with powerful features. The GALAXY S6 edge particularly, shows unique and outstanding beauty while also providing a solid grip and an immersive viewing experience with the world’s first curved display on both sides. Its glass body, made from the toughest glass to date, Corning® Gorilla Glass® 4, is available in an array of colourful jewel tones, including White Pearl, Black Sapphire, Gold Platinum, Blue Topaz and Green Emerald, which elicit a unique visual texture as it reflects natural light. This timeless design required the first-of-its-kind glass crafting technology and unmatched quality control, setting the GALAXY S6 and GALAXY S6 edge apart from every other mobile device on the market. The premium device aesthetics deliver true value and are complemented by a totally new and lighter interface that greatly enhances usability and functionality. A refined and fully optimized user experience simplifies applications and offers features and settings in a more intuitive way.  

Vivid Images with a Fast, Bright Camera
The GALAXY S6 and GALAXY S6 edge are equipped with an incredibly vivid, bright and fast front and rear camera. The F1.9 lenses and high resolution sensors on both front (5MP) and rear (16MP) cameras provide the most superior image quality in a smartphone, even in the dark. In addition, Auto Real-time High Dynamic Range (HDR), Smart Optical Image Stabilization (OIS) and IR Detect White Balance provide advanced light sensitivities and crisp camera solutions. Furthermore, a new “Quick Launch” feature give users fast, direct access to the camera from any screen in just 0.7 seconds* by simply double clicking the home key button. These advanced camera functions enable users to capture their most precious and personal moments in uncompromising quality, however and wherever they want.

Super Charging and Cord Free
With fully embedded WPC and PMA certified wireless charging technology, the GALAXY S6 and GALAXY S6 edge are setting a new industry standard for universal wireless charging. The devices work with any wireless pad available in the market that supports WPC and PMA standards. They also sport incredibly fast wired charging, 1.5 times faster than the GALAXY S5, providing about 4 hours of usage after only 10 minutes of charging.*

Cutting-edge Core Technology
The thin (6.8 mm/7.0mm edge) and lightweight (138g /132g edge) GALAXY S6 and GALAXY S6 edge integrate the most advanced, cutting-edge, Samsung core technology available today. The world’s first 14nm mobile processor with 64-bit platform, new LPDDR4 memory system and UFS 2.0 flash memory provides higher performance and enhanced memory speed with lower power consumption. Moreover, the world’s first 1440P/VP9 hardware based codec enables users to enjoy high resolution streaming video while also using less power. In addition, the 5.1-inch Quad HD Super AMOLED screen offers users the highest pixel density of 577ppi. Enhanced outdoor visibility with a brighter display (600cd/mm) lets consumers experience content without compromise – anywhere, at any time. 

Enhanced Security 
The GALAXY S6 and GALAXY S6 edge are built on the upgraded Samsung KNOX, end-to-end secure mobile platform, offering defence-grade features for real-time protection from potential malicious attacks. Both of these new devices are also ready for immediate enterprise adoption, with market leading MDMs and KNOX enhancements enabled at launch to simplify and improve mobile device management. Additionally, the Find My Mobile feature secures lost devices and protects personal information through a number of services, including the all new remotely controlled “Reactivation lock.” With an enhanced touch-type fingerprint scanner, it also provides quick authentication and saves encrypted data in secure device storage. 

Price & Availability
The Samsung GALAXY S6 is priced at Rs. 114,990 while GALAXY S6 edge is available at an attractive price of Rs. 134,990

The GALAXY S6 and GALAXY S6 edge will be available in Sri Lanka from mid April 2015 with 32GB storage available in White Pearl, Black Sapphire, Gold Platinum. Green Emerald (GALAXY S6 edge only) and Blue Topaz (GALAXY S6 only) will be made available later in April with 32GB storage.

*Average speed based on internal testing conducted by Samsung. Results may vary by device or situation.


Former Miss Sri Lanka, Stephanie Siriwardhana and Youngmin Shin, Managing Director,  Samsung Electronics India - Sri Lanka Branch Office reveal the GALAZY S6 and S6 edge.


The Samsung team and celebrities at the event. 

 



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