The Chartered Institute of Marketing Sri Lanka Region (CIMSLR) has appointed Sanjika Perera as the new Chairman for the institute at the recently concluded Annual General Meeting.Sanjika Perera FCIM, MBA (Sri.J), Chartered Marketer graduated with a Diploma in Marketing from The Chartered Institute of Marketing UK in 1994, and has been a member of the institute since then. He was awarded the Fellowship of the Institute in 2010.

Perera first got involved with the CIM Sri Lanka Branch as a volunteer to the Education Sub Committee in 1999. Over the years he has been actively involved as a Management Committee Member, Board Member and an Office Bearer of the Institute prior to his appointment as Chairman.He chaired the CIM Annual Conference; the flagship event of the Institute, fortwo consecutive years during his term as the Senior Vice Chairman and Vice Chairman of CIM Sri Lanka Region.

Perera is an experienced marketer who commenced his career in Sales and then moved to Marketing, and now to General Management. His career spans over 20 years with the last 10 years being in Leadership Roles. He is presently employed as the Director of Business Development & Projects at Serendib Leisure Management Ltd (a subsidiary of Hemas Group).

Perera commenting on his appointment “I am honoured to be appointed as the Chairman of CIM Sri Lanka at this vital juncture, where our marketing body is going through a global strategic re-alignment.” Commenting further, “I look forward to working with the newly appointed Board and the Regional office to deliver value to our membership where the institute and the qualification will grow even stronger.”

The new CIM Sri Lanka Region Board will consist of the following office bearers Sanjika Perera – Chairman (Director - Business Development & Projects at Serendib Leisure Management Ltd), Shantha Katipearachchi - Immediate Past Chairman (Consultant / Trainer - E.B Creasy Group of Companies, Brian Selvanayagam - Vice Chairman (Country Head - The Chartered Institute for Securities & Investment Sri Lanka), Amal Fernando – Secretary (Head of Marketing - Triumph International) and Hasrath Munasinghe –Treasurer (DGM Marketing at Commercial Bank of Ceylon PLC).

The rest of the Board Members include; Sumudu Thanthirigoda (General Manager - ACL Cables), Sujith Silva (Managing Director – Inspire One), Charaka Perera (General Manager – Stafford Motor Company Pvt Ltd), Rajiv David (Marketing Manager – Union Assurance PLC), Keith De Silva (Director – Corporate Affairs Pvt Ltd) and Chris Daly (Director Customer Experience – CIM UK) as the UK representative.