​wow.lk, Sri Lanka’s largest online shopping mall recently celebrated its 4th anniversary, by launching a new corporate logo and a series of special promotions.  As part of the celebration, the wow.lk store was also refurbished to ensure that customers enjoy a more comfortable and enhanced shopping experience. Since its inception in 2011, wow.lk has played a pioneering role in revolutionizing the country’s e-commerce landscape and has enabled Sri Lankans across the island to enjoy the benefits of online shopping.

On the 8th of June, wow.lk kicked off its birthday celebrations with a fun raffle draw where they gave away gifts to customers every hour. The gifts ranged from holiday getaways to restaurant vouchers to a 32 inch LED TV. The celebrations will continue with a fortnight of TV giveaways as wow.lk conducts a Hashtag promotion. To take part, customers have to take a picture of themselves with the new wow.lk shopping bag and post it on Facebook and tag 5 friends along with the Hashtag ‘buywow’. A winner will be picked every working day during the period of this promotion. At the end of the Hashtag promo, wow.lk will launch a wish list promotion that runs till the end of the month giving customers the opportunity to wish for a product that they want, which is featured on the wow.lk website. Once again, a lucky customer will be picked every day and have their wish granted as part of this promo. 

As wow.lk looks ahead to the future, the company has many plans for further growth and will continue to rapidly impact e-commerce in Sri Lanka. wow.lk is committed to creating awareness about the convenience and economic benefits of buying products online, and will soon introduce new technology and an improved service offering to solidify its position as the leading e-commerce website in the country. 

Commenting on wow.lk’s anniversary celebration, Sheyantha Abeykoon, Chief Executive Officer, Digital Commerce Lanka (Pvt) Ltd stated, “There is no doubt that the company has revolutionised ecommerce in Sri Lanka over the past 4 years by introducing many new innovations to a fledgling industry. E-commerce is as much about communicating your brand message to your customers and delivering a sustainable value proposition, as it is about ensuring that your products and services are merely a click away from customers at all times. wow.lk has gone beyond the basic requirements of an e-commerce site since inception; we don’t just have an expansive product catalogue and a variety of special offers, we also offer reliable and quick fulfilment services, assured product quality, excellent after-sales support and exceptional standards of customer service. These aspects of our business have helped us to win the trust of customers across the country”.

Sharing his thoughts Sirraj Abdul, Hameed Senior Manager Marketing stated at Digital Commerce” We were the first e-commerce site to inject fun and excitement into the process of buying products online and this is a significant reason for the website to gain popularity and recognition over the last few years. This year, we celebrate 4 years of success as Sri Lanka’s largest online shopping site. We would not have achieved this level of growth without the patronage and support of our valued customers, suppliers and partners. In order to thank our customers and stakeholders for embracing the wow.lk concept and for continuously supporting us, we have launched a variety of promotions and giveaways. Our greatest strength is that we have been able to evolve and evolve quickly over time, and we believe that our new logo heralds yet another stage of our evolution and that will enable us to secure a differentiated and strong brand positioning and presence in the e-commerce industry.”

wow.lk provides customers with everything they need and want, all in one location. The website is a one-stop destination for electronics, clothes, toys and gifts as well as hotel vouchers. The company has partnered with leading banks to offer convenient payment options and instalment plans that make it increasingly more affordable for customers to purchase products on the website. This endeavour has been extended to include instalment plans with Amana Bank for those who do not own a credit card. wow.lk also recently partnered with Sri Lanka’s largest travel company Walkers Tours, to launch wow Travel, which will provide Sri Lankans with the very best travel deals available in the market-place. With its new look and upgraded store, wow.lk is well poised to continue its momentum of growth in Sri Lanka, at a time when online shopping is regarded as the future of retail. 

wow.lk has been at the forefront of e-commerce innovation in Sri Lanka and continues to deliver a convenient virtual shopping experience to customers, providing them with a variety of affordable products and services. Backed by Dialog Axiata, Sri Lanka’s largest telecommunications service provider, wow.lk is now one of the largest and most reputed online e-commerce sites in the country.