APIIT Business School nurtures future business leaders

In today’s world, businesses are more focused on transacting with international markets. This requires business management professionals to possess adequate knowledge, skills and competencies to succeed in a global business environment that is increasingly becoming volatile, uncertain, complex and ambiguous.

Offering an attractive and optimum solution to students interested in pursuing a career in business management, the APIIT Business School offers the BSc (Hons) International Business Management degree from Staffordshire University, UK which is designed to provide students with a global view of business with an industry-oriented, future-ready curriculum. 

The degree programme covers rapidly evolving areas of business practice such as entrepreneurial marketing, digital marketing, and business creation and innovation. This will enable students to graduate with skills that are in demand in the corporate world. The unique combination of modules equips students with knowledge and skills to thrive in the business world. 

For instance, future business leaders should be able to leverage information technology for the success of their organisations. In view of this, the curriculum contains modules such as ‘Information Systems in Organisations’ and ‘Big Data’ to provide students with consistent knowledge to integrate technology into businesses.

A key feature of the internationally recognised business degree is that it consists of practical-oriented teaching methodologies, with a strong focus on the application of knowledge to solve business problems. Thus, students have the added advantage of learning through lecturers specialised in business areas such as Finance and Marketing and also from industry practitioners. While, industry visits, industry-based assignments and case studies are incorporated into the teaching programme, the unique ‘work placement project’ serves as a pre-requisite to students to gain work experience in the corporate sector. Consequently, the degree programme produces professionals who are not only enterprising and innovative but also effective across a wide range of careers.

Explaining the importance of gaining a comprehensive knowledge in the specialised sphere, Mr. S.C. Kaluarachchi, Head of the Business School said, “In today’s business climate, the importance of entrepreneurship is high due to the significant contribution entrepreneurial activities make in the economy. Therefore, the APIIT Business School is committed to producing business professionals who are entrepreneurial and thus capable of exploiting opportunities in industry and commerce to create value”.

Further, APIIT plays a central role in entrepreneurship education and invites leading entrepreneurs to share their experience with students and organises training sessions. This is to inculcate entrepreneurial thinking and skills in students and provide an opportunity for students to network with the Sri Lankan entrepreneur community, access entrepreneur community resources and get advice on their startup ideas.

APIIT Business School has consistently produced highly employable graduates sought after by the industry. The School boasts of one hundred percent employability of its graduates with more than ninety percent securing employment within three (03) months of graduation. Consequently, there is a significant APIIT alumni presence in all top companies in Sri Lanka with many holding coveted senior positions.

APIIT Sri Lanka is a leading higher education institution with a reputation for quality and standards and has a longstanding partnership with Staffordshire University, UK. To date, the Staffordshire University-APIIT Sri Lanka collaboration has produced nearly 4000 alumni who hold key positions in various industries spanning the world.

With its global recognition and commitment to excelling in higher education, Staffordshire University was shortlisted in the prestigious ‘University of the Year’ category at the Times Higher Education Awards 2020; a year in which Staffordshire University secured its Teaching Excellence Framework (TEF) Gold rating and climbed to its highest ever position in UK league tables.

Staffordshire University, UK, is recognised in the Top 250 of the Times Higher Education Young University Rankings which ranks the world’s best universities that are 50 years or younger. Ranked 37th out of 121 universities in the UK in the Guardian League Tables 2020, the University is also among the Top 15 for Teaching Quality and Top 15 for Social Inclusion rated by the Sunday Times Good University Guide 2021.