Thursday 27^th June 2024, Colombo – In an era defined by integration and collaboration, Dentsu has achieved a hat trick, securing the #1 spot in the EFFIE Global Agency Networks ranking as the Most Effective Agency for Sri Lanka for the third consecutive year. This achievement is thanks to the exceptional efforts of Dentsu Communications and Dentsu Grant. The local agency has once again topped all other Dentsu agencies globally in the Effie Index 2023, showcasing the most effective agencies, marketers, brands, networks, and holding companies worldwide, based on data from Effie Awards competitions across the globe. This is a testament to the agency's commitment to effective creativity and strategic excellence.

This outstanding achievement underscores Dentsu's dedication to innovation and strategic brilliance. The agency celebrates the hard work of its teams, with special acknowledgment to the Dentsu Communications team for their exceptional contributions, supported by the Dentsu Grant  media team, which collectively led to this prestigious honor.

Mrs. Neela Marikkar, Chairperson of all the Dentsu Grant Group Companies, remarked, "This recognition reflects our team's relentless pursuit of excellence and their ability to deliver impactful results for our clients. At our agency, we believe in fostering a culture of innovation, exploring new ways to engage consumers that brings results for our clients, allowing us to stay ahead in a competitive industry. I am incredibly proud of our team's achievements and grateful to our clients for their continued trust and partnership. Together, we are shaping the future of advertising in Sri Lanka and beyond."

Chamith Buthgamuwa, Vice President of Dentsu Communications, added, "In these challenging economic times, brands need campaigns that maximize their marketing budgets and deliver higher ROI. At Dentsu Sri Lanka, we have tackled this head-on, consistently producing some of the most talked-about campaigns in the industry. Over the past three years, we have identified gaming as a blue ocean for brands and focused our efforts on this dynamic sector. By encouraging clients to shift portions of their social budgets towards gaming, we've delivered exceptional ROI and engaged a highly interactive and passionate audience. Our success, consistently being ranked #1 in Sri Lanka, reflects our unwavering commitment to innovation, strategic execution, and delivering real value for our clients. I also want to express gratitude to our clients who have embraced bold and new ideas, trusting us to deliver results. Together, we continue to push boundaries and set new standards in the advertising industry."

Bakmee Perera, Director of Communications Planning and Media Strategy at Dentsu Grant Group, stated, "Our consistent success is rooted in a deep understanding of media landscapes and consumer behavior. By leveraging data-driven insights and embracing innovative media strategies, we have been able to create highly effective campaigns that resonate with audiences and drive results for our clients. This accolade is a testament to the hard work and dedication of our entire media team, and we look forward to continuing to set benchmarks in the industry. A prime example of our success is the recent win, where our approach led to outstanding consumer engagement and results, further solidifying our position as industry leaders."

Dentsu Sri Lanka remains committed to advancing the standards of creativity and effectiveness in advertising, ensuring that its clients benefit from high-impact campaigns that resonate with consumers and deliver exceptional results.