The Sri Lanka Institute of Marketing (SLIM) recently conducted a tailor-made workshop for the sales and medical delegates of Indoscan (Pvt) Limited, a leading importer and distributor of pharmaceutical products. The exclusive training programme was conducted by Dr. Pradeep Edward, an eminent Marketer who possesses extensive experience in the medical and pharmaceutical industry. This in-house training programme was focused on three key areas; closing sales, improving negotiation skills, and bringing out the potential of the participants. 

Determined to fuel the economy of the country affected by the COVID-19 pandemic, SLIM is shouldering the national responsibility of mentoring the local industries to take proactive measures in response to coronavirus, in order to become more resilient against future shocks and disruptions. SLIM has therefore implemented a special initiative named ‘Restart Sri Lanka’ to uplift the local corporates to the next level   through streamlining their focus, attitudes, and orientate them on how to overcome such situations. The Restart Sri Lanka initiative was introduced under the auspices of the Honourable Prime Minister, Mahinda Rajapaksa. Accordingly, SLIM has conducted a series of tailor-made training programmes and workshops of this type to empower the corporates and local SMEs. 
Commenting on the workshop, Ananda Samarasinghe, Chairman/Chief Executive Officer, Indoscan (Pvt) Ltd said, “I would like to extend my gratitude to SLIM for conducting this special in-house training programme for our team members. Since SLIM is the national body for marketing, we always rely on the exceptional training programmes curated and carried out by SLIM, which have proven to be effective in igniting the true potential of the attendees. This programme imparted exceptional skills in selling to our employees and equipped them to employ those skills in a practical environment by thinking differently and being proactive. The staff were extremely satisfied with the training conducted by Dr Pradeep Edward”. 

“As the apex marketing body in Sri Lanka, SLIM is always focused on uplifting the local marketing fraternity. We aim to strengthen the sales and marketing teams of corporates by conducting tailor-made training programmes that fulfill their unique training needs. We have an edge in providing training programmes to the pharmaceutical industry as SLIM is also the conducting body of the Certificate in Pharmaceutical Marketing, which is the only professional course in Sri Lanka that covers Anatomy, Psychology, Marketing and Management”, stated Roshan Fernando, President, SLIM. 

Commenting on the programme SLIM Vice President Nuwan Gamage said, “The corporate solutions offered by SLIM have become much sought-after among corporates and they always send their employees to SLIM in order to sharpen their professional skills and enhance knowledge on sales and marketing. We offer a wide array of customised corporate solutions to address the needs of various professional groups. SLIM never compromises with the quality of its education. We hope more companies will join hands with SLIM to train their staff’’.

Sharing his thoughts, Sanath Senanayake, Chief Executive Officer / Executive Director, SLIM said, “Although most trainings fail to connect its content to actual on-the-job application, SLIM is always focused on bridging the skills transfer gap. Corporate training is a critical part of any company’s ability to continuously transform and compete in today’s business environment. For 50 years, SLIM has been in the sphere of educating business executives — on new marketing trends, on new frameworks and on new skills which help marketers do their jobs and succeed in their respective industries.” 

SLIM conducts tailor-made corporate training programmes and workshops to help corporates groom their employees to face the present challenging business landscape. These timely and relevant training programmes are conducted by top-notch facilitators who have hands-on experience in various industries. 

SLIM has been promoting marketing excellence and elevating the status of marketing fraternity of the country since 1970, and was subsequently incorporated by the Act 41 of 1980 in the Parliament of the Democratic Socialist Republic of Sri Lanka. SLIM has received ISO 9001:2015 certification in recognition of its superior quality management system and ISO 2990:2010 for Learning Service Provider (LSP), providing non-formal education and training services.