Nalin Perera, CEO of Mobitel (PVT) Ltd. 

Sri Lanka’s National Mobile Service Provider, Mobitel, reiterated its dominance as an enabler of the nation that strives to digitally empower the society through info-com and knowledge, when its subsidiaries, mCash and eChannelling, walked away with honours at the 2019 SLIM Brand Excellence Awards, winning the Gold and Silver runner up awards respectively in the ‘Online Brand of the Year’ category, in tandem with a Bronze in the ‘B2B Brand of the Year’ category for eChannelling. By bagging these awards, Mobitel has further fortified its positioning as a digital power house, competing amongst prestigious brands at the SLIM Brand Excellence Awards 2019.

Commenting on the achievements, Nalin Perera – CEO, Mobitel, said, “As the proud parent of mCash and eChannelling, this is indeed a moment of reckoning for us as both these entities have made a clean sweep of the ‘Online Brand of the Year’ category at theSLIM Brand Excellence awards. We are overwhelmed by the fact that Mobitel, through both mCash and eChannelling, are fulfilling its duties of serving over 21 million Sri Lankans residing in the country, thousands living abroad and tourists visiting Sri Lanka across various sectors. More importantly, our products and services are touching lives and transforming them for the better and these awards are a testament to Mobitel’s vision to digitally empower all Sri Lankans through our services, strongly supported by mCash’s mobile money platform and eChannelling’s unique healthcare quotient.”

mCash, Mobitel’s mobile money platform, took pride of place at the 2019 SLIM Brand Excellence Awards by securing the prestigious Gold award for ‘Online Brand of the Year’ for its outstanding efforts as the industry leader in providing online digital services to infuse greater convenience for its customers while transforming the way financial transactions are conducted. mCash B2B solutions are transforming business and empowering sectors such as Banking, Insurance, Finance and Travel to name a few. mCash was crowned Gold winner based on its online brand value and how the brand has reached customers in different parts of the island through multiple touch points.

Further affirming Mobitel’s leadership position in the Online category, eChannelling, Sri Lanka’s largest doctor channeling network too was bestowed the Silver runner-up winner for the keenly-contested ‘Online Brand of the Year’ title. Year after year, eChannelling has made its presence felt at the SLIM Brand Excellence Awards, winning the ‘Best Brand of the Year’ title in 2018. The local and global reach of eChannelling is a significant differentiator which helped the brand to cut through the competition to secure the award along with a Bronze award fo ‘B2B Brand of the Year’. eChannelling emerged victorious due to the unique role it plays in the healthcare sector in Sri Lanka, inspired by its vision to improve lives. Its network of 500+ hospitals, 250 agent and pharmacy networks deliver ultimate convenience to customers.Truly, eChannelling has played a significant role in creating a digital health ecosystem in Sri Lanka, offering the latest health services at customers’ fingertips whilst leading Sri Lanka towards an info-com and knowledge-rich society.  

Having both mCash and eChannelling win honours at the highly respected SLIM Brand Excellence Awards 2019 reflects Mobitel’s pioneering vision and commitment to empower all stakeholders digitally. In fact, Mobitel takes its responsibility as the National Mobile Service Provider, ensuring its products and services have economic, environment and social impact, build IT literacy, strengthen nation’s telecom infrastructure thus uplift the overall technology profile of Sri Lanka.