Senath Jayatilake, the Chief Distribution Officer of Union Assurance PLC, illustrates how Union Assurance set a benchmark with the launch of a best-in-class rewards and recognition programme for Insurance Advisors - Union Assurance Premier Club.

1. What is the Union Assurance Premier Club? 
 
The Union Assurance Premier Club is a world-class reward programme that recognises the company's premier insurance advisors who have demonstrated outstanding salesmanship and customer service. This is a platform that enables us to showcase and reward the cream of our sales force and to also encourage many others to strive towards excellence 
 
2. What is the uniqueness of the UA Premier Club? 
 
For our advisors and consultants, the Union Assurance Premier Club is an industry-leading rewards and recognition programme. It is the only programme in the country that recognises high-performing insurance advisors with luxurious lifestyle rewards including luxury motor cars, business development rewards, and recognition rewards. 
 
Through the programme, Club members also receive training and development to continuously enhance the quality of service delivery and customer satisfaction. Positioning and developing our sales force as the benchmark in the industry will enable us to offer our customers a service experience that is unparallel in the industry
 
3. Why has Union Assurance initiated such a programme? 
 
Our insurance advisors are a very important and pivotal asset to us. They are the face of Union Assurance at most customer touch points. As an organisation, we place customer service and satisfaction at the helm of our corporate objectives. Therefore, it is very important for us to develop, recognise and position the most important customer touch point; our sales advisors as the very best in the industry. This is exactly what this programme envisages to deliver 
 
4. How can our customers benefit? 
 
The objective of this programme is to incentives and develop an insurance sales force that offers the best solution delivery and service experience to our customers. As an organisation we constantly strive to raise the bar and set the benchmark in customer e xperience in purchasing and consuming benefits of life insurance solutions in Sri Lanka. This platform is yet another industry first initiative rolled out by Union Assurance to develop a sales force that enables us to achieve our customer service goals.