Strengthening their position further in the digital media arena, Wijeya Newspapers Digital Media Assets, entered into a partnership with AdStudio to offer programmatic advertising solutions. 

 

Commenting on the partnership, the Director of Wijeya Digital Media, Udesh Gunatunga said ‘We at Wijeya always look for innovative options to improve our business and we understand that programmatic technology is the way forward. We are glad that we could partner with a local company such as AdStudio and we are impressed with what they have to offer. In time to come those who use our digital media assets will be able to benefit from this strategic tie up as the possibilities are endless with the use of the in-built artificial intelligence of the AdStudio platform’.

The ever popular dailymirror.lk, Lankadeepa, Daily FT and Life Online are some of the leading web sites owned by Wijeya Digital Media.

 

Janaka Rupasinghe Director Digital X stated that the world of advertising has changed rapidly over the last two years with new Ad Tech and Mar Tech products being introduced. Digital X being pioneers in introducing the latest AdTech products to the Sri Lankan Market, are glad to partner with Wijeya Digital Media to bring in the new wave of advertising to Sri Lanka.

 

Umair Wolid, the VP- Marketing of AdStudio observed that tying up with Wijeya Digital Media was indeed a crucial step towards the success of expanding the use of their platform. He stated that elsewhere in the world, programmatic technology is known and heavily used, but this is a new phenomenon for our market and to have Wijeya on board gives us the confidence to explore the opportunities here.

 

The Head of Digital Media Operations of Wijeya Newspapers, Lanka Pradeep stated that the addition of new technical avenues to their existing framework will always be welcome as the industry has already moved to a new dimension. ‘We are excited by the prospects offered by the AdStudio platform and we look forward to offer effective digital media advertising solutions to our partners and customers through this platform. AI has made many positive inroads in to our lives and we are pleased that a Sri Lankan company has come forward with this service to ensure that we remain deeply rooted to our nation’.