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SL Tourism’s ‘Bio Bubble’ receives global recognition

01 Apr 2021 - {{hitsCtrl.values.hits}}      

The ‘Bio Bubble’ concept of Sri Lanka Tourism has come under fresh spotlight on the global stage with the International Trade Tourismus-Börse Berlin (ITB) recognising the initiative as an innovative implementation.

The trade fair, which is one of the largest trade shows in the world and showcased over 3,500 exhibitors this year, highlighted the strategy as a unique concept.

Featuring Sri Lanka on the ITB Berlin e-Magazine and web portal, the ITB said: ”While other countries were puzzled over quarantine, closed borders and limited visits, the introduction of the novel concept has encouraged tourist travels to Sri Lanka, in a safe and secure mechanism”.