99x acquires Seeds Consulting as part of growth strategy in Europe

Shortly after a group of investors, led by the private equity firm Herkules’ ‘Deal-by-Deal’ team, invested in 99x, they have now completed the transaction to purchase Seeds Consulting AS. 

Led by founders and owners Jo Henrik Endrerud and Steinar Magnussen, Seeds Consulting has proven expertise in the development of digital solutions with multiple public sector clients in the healthcare sector.

Commenting on the transaction Dag Honningsvåg, Chairman of the board of 99x, said, “The intention to engage with Seeds Consulting is nothing new. We tried several years ago to get Seeds involved in our business. However, now Seeds can point to a business model and an impressive track record of growth and profitability, which makes this an attractive investment for us.”

99x Founder and CEO Mano Sekaram stated, “The Seeds acquisition to the group opens the door for us to be closer to the market and leverage on their market position and competency in growing our business. This will enable us to build new offerings to the European enterprise market. Our growth strategy will be driven by acquiring successful, profitable companies like Seeds, to increase our presence in Europe.”    

Seeds Consulting has had impressive year-on-year revenue and industry-leading profitability figures. Seeds serves a mix of large public and private sector companies that include the Norwegian Directorate of Health, the national health network and multiple sports clubs. Seeds also built a training diary application to coordinate activities among athletes, coaches and support staff to prepare Norwegian athletes for the Olympics. Seeds Consulting is headquartered in Norway and has a development centre in Brazil.

99x is a technology company co-creating well-engineered, innovative digital products for the Scandinavian market. Its expertise has been proven through a portfolio of over 150 impactful global digital products, developed together with leading Independent Software Vendors (ISVs). 99x employs over 350 technology and product specialists, who are high achievers, creative thinkers and team players. The company is one of Asia’s Best Workplaces for 2021 and has been named a Best Workplace in Sri Lanka for nine consecutive years.