AIA bags multiple wins at 4A’s Advertising Awards

AIA Insurance shone at the recently held 4A’s Advertising with remarkable five awards recognising the company’s creative and engaging campaigns. 

AIA’s ‘Suwa Walan’ was a campaign that emerged as a standout, securing three awards including two Gold awards. The campaign done in collaboration with the Sri Lanka Cancer Society and creative agency Loops integrated, was a unique campaign that tapped into local insights to drive awareness and education about breast cancer and the importance of self-examination.

This campaign won Golds for Best Use of Ambient Media and Design (Environment and Experience) as well as Bronze in Use of Cultural Nuance – Static Special.

Celebrated for its insightful incorporation of cultural elements, The AIA Prarthana Kodiya campaign also yielded impressive results, with two awards including Silver in Best Use of Activation - Not For Profit and Bronze in Best Use of Ambient Media. This campaign in collaboration with creative agency TBWA was carried down during the AIA Poson Safety Programme. 

AIA CMO Sasith Bambaradeniya commented, “We were so happy to have been recognised at this prestigious awards ceremony as we place immense importance of effective creativity, purposeful engagement and empathy led marketing. These awards are a testament to our commitment to pushing the boundaries of creativity and innovation, while underscoring our purpose of delivering compelling and impactful campaigns that leave a lasting impact. We look forward to more innovative campaigns that not only captivate and engage but also contribute positively to our community.”