AIA secures Gold at ACEF Global Customer Engagement Awards

AIA Insurance, Sri Lanka’s most loved insurer in the corporate brands category (compiled by LMD based on a survey commissioned to PepperCube Consultants), has emerged victorious at the prestigious ACEF Global Customer Engagement Awards, bringing home a remarkable double win. 

The company’s innovative campaign for its comprehensive global health cover AIA Health Passport Rider secured the coveted Grand Prix Award in the Customer Engaged Brand category, while its long-standing CSR project the Poson Safety Programme campaign earned a Gold award in the Digital Marketing: Successful Use of CSR Activity category.

This remarkable achievement comes amidst fierce competition, with AIA Sri Lanka triumphing over an impressive 613 submissions from across the globe. The ACEF Global Customer Engagement Awards, now in its 13th year, recognises and celebrates outstanding achievements in customer-centric marketing strategies across diverse industries.

AIA Sri Lanka’s triumph is particularly noteworthy considering the company’s position within a competitive landscape dominated by major local banking and financial brands. AIA Sri Lanka successfully competed against established industry giants thereby, demonstrating the power of its innovative customer and brand engagement initiatives.

The Grand Prix-winning AIA Health Passport Rider is an industry leading revolutionary health insurance cover offering all Sri Lankans access to the best healthcare both locally and globally. 

AIA Sri Lanka Chief Marketing Officer Sasith Bambaradeniya said, “We are incredibly proud to be recognised on the global stage at the ACEF Awards. These prestigious wins are a testament to AIA Sri Lanka’s unwavering commitment to customer-centricity and our dedication to making a positive impact on the communities we serve. The Grand Prix Award for AIA Health Passport Rider validates our efforts in creating a truly innovative and valuable health insurance solution that empowers Sri Lankans to take charge of their health and well-being. The Gold award for our Poson Safety Programme further reinforces the importance we place on social responsibility and using our influence to promote positive change. We are grateful to our dedicated team that consistently strives to deliver exceptional service to our customers and contribute meaningfully to society.”